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Back to School: Tips for Marketers

There is no doubt that Back to School is the hugest bump to retailer’s bottom lines. To maximize the profit, retailers proceed in launching the successful last years’ marketing strategies,…

loyalty programs benefits - article by QIVOS

Understanding the value of loyalty programs

Loyalty programs are very effective tools for brands, offering numerous benefits. They help businesses drive more meaningful and lasting relationships with their customers and increase sales. Launching a loyalty program…