Black Friday, a long-standing tradition in US, has been established the last decade not only in the North Europe, but also in the Greek market. It is one of…
Black Friday, a day synonymous with frenzied shopping and unbeatable deals, goes beyond the simple act of purchasing goods at discounted prices. The psychology behind Black Friday shopping is a…
In the world of business, the pursuit of growth is an unceasing journey. Two essential components of this journey are customer retention and customer acquisition. These strategies are often viewed…
The back-to-school season marks a significant period for businesses, as it presents a prime opportunity to connect with students, parents, and educators. A successful back-to-school campaign goes beyond mere sales…
In every summer season businesses have a golden opportunity to leverage the spirit of the season and create a deeper connection with their customers. Seasonal promotions can play a significant…
Customer service plays a crucial role in the success of any business. It serves as the bridge between a company and its customers, and when done exceptionally well, it can…
In recent years, more businesses have been turning to cloud-based loyalty programs to enhance their customer retention efforts. Cloud-based loyalty programs are hosted on remote servers and accessed over the…
Marketing automation has become an essential tool for businesses looking to improve customer loyalty. With its ability to create targeted, personalized, and efficient marketing campaigns, marketing automation can help businesses…
It’s very well-known that data has become one of the most valuable assets for brands. It’s the lifeblood of any successful marketing strategy, providing insights into customer behavior, preferences, and…
In today’s business landscape, customer loyalty is paramount. With so many options available to consumers, companies must go the extra mile to retain their customers. One technology that has emerged…
Nowadays brands run into a competition of reaching customers’ appetite and be on top of successful customer loyalty. Do you want to learn everything you need to know on how…
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