Investing in customer retention is the right decision to take
It costs five times more to attract a new customer than it does to keep an existing one. Yet 44 percent of companies focus more on customer acquisition than they…
Category Loyalty 114 articles to read
The Vital Role of Machine Learning in Customer Loyalty
Loyalty
Marketing
The ongoing shift caused by Machine Learning has laid the foundation to increase value from the customer data and anticipate the shopper behaviors’ patterns in order to predict the future…
Build meaningful customer experience with data-driven strategies
It’s time to find out that data is a game-changer in the retail world. Imagine you are walking with your eyes closed. How may straight steps will you take? Marketing…
BOPIS: Driving memorable experiences in 2019
CRM
Loyalty
Today more and more shoppers are using stores as pickup points. In fact, according to a survey by Adobe, the number of the shoppers that opted for this Buy Online/Pick…
[Infographic] How customers feel about sharing their data
Loyalty
Marketing
According to Retail Touchpoints, shoppers today are really worried about how brands collect and use their information. Customers become more and more skeptical regarding their data, with a percentage of…
5 reasons leading retailers create unified customer profiles
CRM
Loyalty
Do you think you know every individual of your prospect and customer universe? Unfortunately, despite the advanced marketing technology available today, many brands fail to effectively collect and properly use…
4 things to keep in mind during loyalty program implementation
Loyalty
There is no doubt that customer loyalty programs benefit businesses in many ways. But in order to be successful, a loyalty program needs to be developed and implemented with extreme…
How to improve customer experience with in-store marketing
Loyalty
In-store marketing is a powerful way to reach your customers and convert them into loyal connections for your brand. If done right, in-store marketing solutions can boost customer engagement and…
Understanding the value of loyalty programs
Loyalty
Loyalty programs are very effective tools for brands, offering numerous benefits. They help businesses drive more meaningful and lasting relationships with their customers and increase sales. Launching a loyalty program…
[Infographic] The role of mobile for shoppers in-store
Loyalty
Marketing
According to a Facebook IQ survey, mobile plays a key role for shoppers during the store visit. Which mobile phone apps and services did shoppers use on their phones during…
Marketing automation: An investment worth making today
Loyalty
Marketing
Customers evolve. So does the marketing landscape. Today’s customers are in total control of their purchase journey, forcing brands to find effective ways to deliver compelling and personalized experiences at…