Category Loyalty 104 articles to read

Marketing Automation

Marketing automation: An investment worth making today

Customers evolve. So does the marketing landscape. Today’s customers are in total control of their purchase journey, forcing brands to find effective ways to deliver compelling and personalized experiences at…

In-store marketing platform

In-store marketing: Everything you need to know

Consumers today don’t differentiate experience by online, mobile, social, or store. On the contrary, they have a holistic perception of the brand and demand a smart, fast and personalized experience…

Customer experiences

How to deliver great customer-first experiences

Nowadays shoppers expect high levels of customer satisfaction and demand seamless customer experiences whenever and wherever they interact with brands. According to Salesforce, 75% of consumers expect a consistent experience…

QIVOS ebook Customer Insights

[eBook] How to master customer insights in 4 steps

In the age of the customer, consumers generate massive amounts of data whenever and wherever they interact with brands. Although companies can use insights to better understand their customers, most…

Omnichannel loyalty programs

Why you need omnichannel loyalty programs

As the lines between communications channels are blurring more and more every day, marketing professionals are struggling to deliver consistent and personalized shopping experiences to customers. Today’s empowered customers are…

Loyalty programs and emotions

[Video] How customers feel about loyalty programs

It’s no secret that emotions play a key role in building stronger relationships with customers. When consumers are emotionally engaged, they feel delighted by the brand and would recommend it…

Customer engagement strategies by QIVOS

4 key tactics for a successful engagement strategy

In today’s hypercompetitive environment, most businesses are struggling to retain their customers and convert them into loyal ambassadors. What has changed is the customer journey and the way customers interact…