Building customer loyalty is crucial to maintaining a successful and profitable business. Especially today, where customers are more demanding and their expectations are rapidly growing, forcing businesses to deliver customer…
Customer loyalty and rewards programs aim to boost customer engagement, enhance customer experience, drive repeat purchases and maximize ROI. However, many brands today face difficulties reaching these targets and the…
The best customer loyalty programs don’t just engage with and reward shoppers when they make purchases. They also give points for a variety of different actions. Rewarding your loyal customers…
Artificial intelligence (AI) is here to stay. If you haven’t already decided whether AI is essential to your business, these 10 mind-blowing facts will change your way of thinking. Technology firms…
One of the key challenges for businesses today is to make their customers truly engage with their product and services, either in the offline or the digital world. Most companies…
In order to effectively manage your customers, it is essential to be able to determine their profitability. Measuring the Customer Lifetime Value is a great opportunity to identify your high-value…
Technology is changing the way consumers shop and interact with brands. Businesses should leave behind the traditional shopper and look for effective ways to reach the new breed of customer:…
There is no doubt that the overall consumer behavior has changed dramatically, forcing brands to rethink their customer strategies and find technology solutions that will help them properly manage their…
Achieving customer loyalty today is priority number one for most businesses. While many modern companies are struggling to successfully meet their customers’ needs, the customer experience is the only way…
In today’s competitive retail market, shopping malls are struggling to attract new customers and retain existing ones. Therefore, most shopping centers are already incorporating loyalty marketing into their strategy. Multi-brand…