Consumers today don’t differentiate experience by online, mobile, social, or store. On the contrary, they have a holistic perception of the brand and demand a smart, fast and personalized experience…
Nowadays shoppers expect high levels of customer satisfaction and demand seamless customer experiences whenever and wherever they interact with brands. According to Salesforce, 75% of consumers expect a consistent experience…
In the age of the customer, consumers generate massive amounts of data whenever and wherever they interact with brands. Although companies can use insights to better understand their customers, most…
As the lines between communications channels are blurring more and more every day, marketing professionals are struggling to deliver consistent and personalized shopping experiences to customers. Today’s empowered customers are…
Did you know that 55% of shoppers say that retail experiences are disconnected across channels and 63% do not feel that today’s retailers really know them? Modern retailers no longer…
It’s no secret that emotions play a key role in building stronger relationships with customers. When consumers are emotionally engaged, they feel delighted by the brand and would recommend it…
In today’s hypercompetitive environment, most businesses are struggling to retain their customers and convert them into loyal ambassadors. What has changed is the customer journey and the way customers interact…
The overall consumer behavior has changed significantly, forcing brands to rethink their strategy and adapt a unified approach to properly use all the information available and deliver personalized customer experiences. …
Loyalty means different things not only for each organization but for each generation too. Marketers should identify their audience and find ways to effectively reach each generation according to their…
According to Forrester, by 2021, 40% of in-store sales are expected to be web-influenced during the customer’s purchase journey. Online-only retailers are setting up a physical store and brick and…