The Power of First-Party Data
It’s very well-known that data has become one of the most valuable assets for brands. It’s the lifeblood of any successful marketing strategy, providing insights into customer behavior, preferences, and…
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How Artificial Intelligence contributes to customer loyalty?
In today’s business landscape, customer loyalty is paramount. With so many options available to consumers, companies must go the extra mile to retain their customers. One technology that has emerged…
Creating meaningful brand-customer tie is the big deal
During the post-pandemic era, combined with the times of inflation, retailers are always in search of ways to connect profoundly with the customers and create remarkable buying experiences. When the…
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