A remote, exotic destination for price-sensitive consumers
The year 2020 is the biggest e-commerce boom in the Greek Retail industry, because of the two national lockdowns and the physical stores’ closure for several months. After all, the…
Category Marketing 68 articles to read
Winning the loyalty of Generation Z
Marketers seem concerned with creating customer loyalty between the brand and the famed generation Z. To effectively target this generation, consumers that were born in the late 1990s and early…
Ways to really “get to know your customer”
One of the main pillars of the customer journey is the personalized communication. Nowadays, we are all familiar with the essential importance of the phrase; “I know my customer”, which…
A deep dive into CX strategy: Click in Shop and VIP treatment
There has been a growing interest in focusing on the consumer experience. Retailers notice that consumers are becoming more demanding, and they are expecting comfort and immediate satisfaction. Consumers are…
How to survive in the customer experience battleground
Meeting consumers’ growing expectations should be a top priority of every business that aims to delight customers and survive in the competitive customer experience battleground. Top marketing decision-makers agree that…
Let’s talk about the appropriate use of customer data
It is true, where there is smoke, there is fire. The technology field and especially the customer data collection has been on fire for a long period. The Social Dilemma,…
The future of retail is all about personalization
Turning to the future of retail, the question arises as to whether the consumer wants to go for shopping in a physical store, and consequently whether the existence of physical…
How to estimate loyalty program’s Return on Investment
There are two common reasons why customer loyalty strategies fail: • Either the customers do not see enough value in participating. • or the company cannot financially sustain the program.…
The data utilization: a big new challenge for brands
Companies of all sizes and types of businesses have a radical change in direction, by adopting digital technology, to provide effective solutions to new challenges. According to the 2020 Harvey…
Why Video Marketing Brings You Closer to Gen Z
Marketing
In today’s social media landscape, Gen Z dominates some of the most popular platforms like TikTok, Instagram, Snapchat, and YouTube. The World Economic Forum also notes that they spend the…
Cloud is the digital economy’s locomotive
Taking as a common factor that the data is the new oil, therefore the Cloud is the digital economy’s locomotive. Moving towards the global digital transformation, Cloud is one of…
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