Category Marketing 41 articles to read

Marketing Automation

Marketing automation: An investment worth making today

Customers evolve. So does the marketing landscape. Today’s customers are in total control of their purchase journey, forcing brands to find effective ways to deliver compelling and personalized experiences at…

Proximity marketing tips

How to use proximity marketing in your channel strategy

As we have mentioned in one of our earlier blog posts, proximity marketing is not a new tactic. Today’s top retailers are already using proximity to fully leverage location-based analytics,…

In-store marketing platform

In-store marketing: Everything you need to know

Consumers today don’t differentiate experience by online, mobile, social, or store. On the contrary, they have a holistic perception of the brand and demand a smart, fast and personalized experience…

Customer experiences

How to deliver great customer-first experiences

Nowadays shoppers expect high levels of customer satisfaction and demand seamless customer experiences whenever and wherever they interact with brands. According to Salesforce, 75% of consumers expect a consistent experience…

shopper

How to delight the multi-channel shopper

Today’s consumers expect to be “wowed” from the moment they make the very first interaction with a brand to the moment they visit the physical store. Being channel-agnostic, all that…

Transforming Retail with AI technology

In the age of the customer where consumers are ultra-connected, their needs and expectations are actively growing. In order to win today’s demanding customers and meet their high expectations for…

Getting ready for the GDPR

The European General Data Protection Regulation (GDPR) deadline is officially set for May 25, 2018, forcing every business that is collecting, handling and analyzing personal data in the European Union…