Category Marketing 36 articles to read

shopper

How to delight the multi-channel shopper

Today’s consumers expect to be “wowed” from the moment they make the very first interaction with a brand to the moment they visit the physical store. Being channel-agnostic, all that…

Transforming Retail with AI technology

In the age of the customer where consumers are ultra-connected, their needs and expectations are actively growing. In order to win today’s demanding customers and meet their high expectations for…

Getting ready for the GDPR

The European General Data Protection Regulation (GDPR) deadline is officially set for May 25, 2018, forcing every business that is collecting, handling and analyzing personal data in the European Union…

Chatbots: everything you need to know

With the rise of artificial intelligence, many companies are utilizing marketing automation in order to communicate in real-time with their customers and deliver highly personalized digital experiences. Part of this…

Unified commerce: the evolution of omni-channel

A few months ago, we analyzed the need for an omni-channel marketing approach in the retail industry. As new emerging technologies rise, along with the customer’s expectations, retailers must now…