Category Marketing 47 articles to read

Back to School: Tips for Marketers

There is no doubt that Back to School is the hugest bump to retailer’s bottom lines. To maximize the profit, retailers proceed in launching the successful last years’ marketing strategies,…

Real-Time Marketing scales up the customer experience

How many decisions does a marketer make per month, per week or per day? Faced with countless decisions every single day, businesses depend on planning and making the right ones…

Customer data QIVOS infographic

[Infographic] How customers feel about sharing their data

According to Retail Touchpoints, shoppers today are really worried about how brands collect and use their information. Customers become more and more skeptical regarding their data, with a percentage of…

Marketing Automation

Marketing automation: An investment worth making today

Customers evolve. So does the marketing landscape. Today’s customers are in total control of their purchase journey, forcing brands to find effective ways to deliver compelling and personalized experiences at…

Proximity marketing tips

How to use proximity marketing in your channel strategy

As we have mentioned in one of our earlier blog posts, proximity marketing is not a new tactic. Today’s top retailers are already using proximity to fully leverage location-based analytics,…

In-store marketing platform

In-store marketing: Everything you need to know

Consumers today don’t differentiate experience by online, mobile, social, or store. On the contrary, they have a holistic perception of the brand and demand a smart, fast and personalized experience…

Customer experiences

How to deliver great customer-first experiences

Nowadays shoppers expect high levels of customer satisfaction and demand seamless customer experiences whenever and wherever they interact with brands. According to Salesforce, 75% of consumers expect a consistent experience…

Customer Experience Infographic by QIVOS

[Video] Mind-blowing customer experience statistics

Did you know that 55% of shoppers say that retail experiences are disconnected across channels and 63% do not feel that today’s retailers really know them? Modern retailers no longer…