Today’s consumers expect to be “wowed” from the moment they make the very first interaction with a brand to the moment they visit the physical store. Being channel-agnostic, all that…
In today’s unified commerce, with the evolution of the communication channels and platforms, the customer journey has changed dramatically. Although the stages of the customer journey remain the same (search…
In the age of the customer where consumers are ultra-connected, their needs and expectations are actively growing. In order to win today’s demanding customers and meet their high expectations for…
The European General Data Protection Regulation (GDPR) deadline is officially set for May 25, 2018, forcing every business that is collecting, handling and analyzing personal data in the European Union…
Today brands have the opportunity to track and react to users at social media in various ways. Social listening is an essential approach for marketers that not only enables them…
Email marketing is not dead. On the contrary, it is a very powerful marketing tool that not only can bring you more conversions, but also help you build trust with…
With the rise of artificial intelligence, many companies are utilizing marketing automation in order to communicate in real-time with their customers and deliver highly personalized digital experiences. Part of this…
A few months ago, we analyzed the need for an omni-channel marketing approach in the retail industry. As new emerging technologies rise, along with the customer’s expectations, retailers must now…
Today, most companies are struggling not only to gain the attention of their customers, but also to fully meet their expectations for personalized communication. While there are many tactics that…