Category Marketing 74 articles to read

Winning the loyalty of Generation Z

Marketers seem concerned with creating customer loyalty between the brand and the famed generation Z. To effectively target this generation, consumers that were born in the late 1990s and early…

Ways to really “get to know your customer”

One of the main pillars of the customer journey is the personalized communication. Nowadays, we are all familiar with the essential importance of the phrase; “I know my customer”, which…

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