Category Marketing 60 articles to read

Why Video Marketing Brings You Closer to Gen Z

In today’s social media landscape, Gen Z dominates some of the most popular platforms like TikTok, Instagram, Snapchat, and YouTube. The World Economic Forum also notes that they spend the…

Launching loyalty program in Sports Industry

Sports industry is an ever-growing, billion-euro industry, with loyal individuals to follow. It is not only about keeping your customers close to you, but also keeping them satisfied. Loyalty programs…

E-receipt is Retailers’ Golden Choose

The question to the consumer, after the purchase, could be ‘Paper or digital?”. We may live in the digital age; however, paper receipt is still the most common method instead…

Benefits of Cloud-based Loyalty Program

We are experiencing an ever-changing digital world with multiple options, available at a fingerprint. Companies are being increasingly influenced by their fixed costs, such as infrastructure, value for money, work…

Winning the loyalty of Generation Z

Marketers seem concerned with creating customer loyalty between the brand and the famed generation Z. To effectively target this generation, consumers that were born in the late 1990s and early…

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