According to Retail Touchpoints, shoppers today are really worried about how brands collect and use their information. Customers become more and more skeptical regarding their data, with a percentage of…
According to a Facebook IQ survey, mobile plays a key role for shoppers during the store visit. Which mobile phone apps and services did shoppers use on their phones during…
Customers evolve. So does the marketing landscape. Today’s customers are in total control of their purchase journey, forcing brands to find effective ways to deliver compelling and personalized experiences at…
As we have mentioned in one of our earlier blog posts, proximity marketing is not a new tactic. Today’s top retailers are already using proximity to fully leverage location-based analytics,…
Consumers today don’t differentiate experience by online, mobile, social, or store. On the contrary, they have a holistic perception of the brand and demand a smart, fast and personalized experience…
Nowadays shoppers expect high levels of customer satisfaction and demand seamless customer experiences whenever and wherever they interact with brands. According to Salesforce, 75% of consumers expect a consistent experience…
Did you know that 55% of shoppers say that retail experiences are disconnected across channels and 63% do not feel that today’s retailers really know them? Modern retailers no longer…
Today’s consumers expect to be “wowed” from the moment they make the very first interaction with a brand to the moment they visit the physical store. Being channel-agnostic, all that…
In today’s unified commerce, with the evolution of the communication channels and platforms, the customer journey has changed dramatically. Although the stages of the customer journey remain the same (search…