The coronavirus outbreak has brought change to the nature of shopping. The way in which shoppers are buying products has shifted radically. Even though it is alleged that consumers tend…
The question to the consumer, after the purchase, could be ‘Paper or digital?”. We may live in the digital age; however, paper receipt is still the most common method instead…
Since the beginning of the pandemic outbreak, the shopping trends and retail environment is rapidly changing. In the months ahead, adapting to a new world is a must for businesses,…
We are experiencing an ever-changing digital world with multiple options, available at a fingerprint. Companies are being increasingly influenced by their fixed costs, such as infrastructure, value for money, work…
Retailers are undergoing a fierce competition to stay ahead of competitors and create a meaningful and long-lasting relationship with the consumers. In repeat-purchase environment, shoppers have the power over product…
Marketers seem concerned with creating customer loyalty between the brand and the famed generation Z. To effectively target this generation, consumers that were born in the late 1990s and early…
It costs five times more to attract a new customer than it does to keep an existing one. Yet 44 percent of companies focus more on customer acquisition than they…
The ongoing shift caused by Machine Learning has laid the foundation to increase value from the customer data and anticipate the shopper behaviors’ patterns in order to predict the future…
Black Friday, a long-standing tradition in US, has been established the last decade not only in the North Europe, but also in the Greek market. It is one of…
It’s time to find out that data is a game-changer in the retail world. Imagine you are walking with your eyes closed. How may straight steps will you take? Marketing…
There is no doubt that Back to School is the hugest bump to retailer’s bottom lines. To maximize the profit, retailers proceed in launching the successful last years’ marketing strategies,…
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