Black Friday, a long-standing tradition in US, has been established the last decade not only in the North Europe, but also in the Greek market. It is one of…
As consumers choose even more digital interactions with the brands, marketers need to adapt and make innovative movements. The goal is to offer a memorable, customer-centralized experience in a cookie-less…
One of the hottest topics for brands and marketers is the Customer Experience (CX) and what it really means, especially today. There has been a great interest in the best…
Living in a challenging and transformable market landscape makes the brands wonder how to tickle their consumers and truly connect with them more than ever. Most marketing decision-makers are on…
Generation Z is the group of consumers born in the late 1990s and early 2000s that are always connected and well informed. They are sensitive to environmental, ethical, and social…
A new year has come and it’s the most appropriate time for new resolutions. In 2022, brands and retailers have the chance to evaluate and optimize their relationships with the…
Just like that, another year is coming to an end, welcoming the festive spirit of Christmas. Every year it seems that Christmas preparations start earlier and earlier. Though today, there…
One of the most anticipated shopping events is just around the corner, and all the marketers are getting ready to struggle throughout the race of prices that it’s going to…
The ideal shopping experience is becoming more critical, considering the transformations that came along during the pandemic and the different consumer behaviors and needs. What does an ideal shopping experience…
These days there’s a non-stop discussion about customer data. For years, third-party cookies have been used as a fuel to identify and understand buyer behavior. Though, personal privacy concerns, with…
Today’s consumers are well informed and always connected, which means they turn to their mobile phones for almost everything. Mobiles are not just a device anymore. They have become a…
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