A remote, exotic destination for price-sensitive consumers
The year 2020 is the biggest e-commerce boom in the Greek Retail industry, because of the two national lockdowns and the physical stores’ closure for several months. After all, the…
Category Marketing 64 articles to read
The future of retail is all about personalization
Turning to the future of retail, the question arises as to whether the consumer wants to go for shopping in a physical store, and consequently whether the existence of physical…
How to estimate loyalty program’s Return on Investment
There are two common reasons why customer loyalty strategies fail: • Either the customers do not see enough value in participating. • or the company cannot financially sustain the program.…
The data utilization: a big new challenge for brands
Companies of all sizes and types of businesses have a radical change in direction, by adopting digital technology, to provide effective solutions to new challenges. According to the 2020 Harvey…
Why Video Marketing Brings You Closer to Gen Z
Marketing
In today’s social media landscape, Gen Z dominates some of the most popular platforms like TikTok, Instagram, Snapchat, and YouTube. The World Economic Forum also notes that they spend the…
Cloud is the digital economy’s locomotive
Taking as a common factor that the data is the new oil, therefore the Cloud is the digital economy’s locomotive. Moving towards the global digital transformation, Cloud is one of…
Marketing tools to effectively leverage the customer database
Today’s ecosystem is dynamic. With more consumers online than ever before, and retailers expanding beyond their brick and mortar stores and e-commerce platforms to bridge the gap with omnichannel offerings,…
Launching loyalty program in Sports Industry
Sports industry is an ever-growing, billion-euro industry, with loyal individuals to follow. It is not only about keeping your customers close to you, but also keeping them satisfied. Loyalty programs…
September Loyalty trends to Follow
September can set your business up for a profitable fourth quarter. It is an excellent time to start or boost your customer loyalty program, with some creative ideas and trends…
E-receipt is Retailers’ Golden Choose
Loyalty
Marketing
The question to the consumer, after the purchase, could be ‘Paper or digital?”. We may live in the digital age; however, paper receipt is still the most common method instead…
Strategic priorities for the new era: Big data and Unified customer profile
Since the beginning of the pandemic outbreak, the shopping trends and retail environment is rapidly changing. In the months ahead, adapting to a new world is a must for businesses,…
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