Investing in customer retention is the right decision to take
It costs five times more to attract a new customer than it does to keep an existing one. Yet 44 percent of companies focus more on customer acquisition than they…
Category Marketing 49 articles to read
The Vital Role of Machine Learning in Customer Loyalty
Loyalty
Marketing
The ongoing shift caused by Machine Learning has laid the foundation to increase value from the customer data and anticipate the shopper behaviors’ patterns in order to predict the future…
Black-Friday Marketing Strategy: Ideas, Trends and Statistics of the Market
Marketing
Black Friday, a long-standing tradition in US, has been established the last decade not only in the North Europe, but also in the Greek market. It is one of…
Build meaningful customer experience with data-driven strategies
It’s time to find out that data is a game-changer in the retail world. Imagine you are walking with your eyes closed. How may straight steps will you take? Marketing…
Back to School: Tips for Marketers
Marketing
There is no doubt that Back to School is the hugest bump to retailer’s bottom lines. To maximize the profit, retailers proceed in launching the successful last years’ marketing strategies,…
Real-Time Marketing scales up the customer experience
Marketing
How many decisions does a marketer make per month, per week or per day? Faced with countless decisions every single day, businesses depend on planning and making the right ones…
[Infographic] How customers feel about sharing their data
Loyalty
Marketing
According to Retail Touchpoints, shoppers today are really worried about how brands collect and use their information. Customers become more and more skeptical regarding their data, with a percentage of…
[Infographic] The role of mobile for shoppers in-store
Loyalty
Marketing
According to a Facebook IQ survey, mobile plays a key role for shoppers during the store visit. Which mobile phone apps and services did shoppers use on their phones during…
Marketing automation: An investment worth making today
Loyalty
Marketing
Customers evolve. So does the marketing landscape. Today’s customers are in total control of their purchase journey, forcing brands to find effective ways to deliver compelling and personalized experiences at…
How to use proximity marketing in your channel strategy
Marketing
As we have mentioned in one of our earlier blog posts, proximity marketing is not a new tactic. Today’s top retailers are already using proximity to fully leverage location-based analytics,…
In-store marketing: Everything you need to know
Consumers today don’t differentiate experience by online, mobile, social, or store. On the contrary, they have a holistic perception of the brand and demand a smart, fast and personalized experience…