Black Friday, a long-standing tradition in US, has been established the last decade not only in the North Europe, but also in the Greek market. It is one of…
In recent years, more businesses have been turning to cloud-based loyalty programs to enhance their customer retention efforts. Cloud-based loyalty programs are hosted on remote servers and accessed over the…
Marketing automation has become an essential tool for businesses looking to improve customer loyalty. With its ability to create targeted, personalized, and efficient marketing campaigns, marketing automation can help businesses…
It’s very well-known that data has become one of the most valuable assets for brands. It’s the lifeblood of any successful marketing strategy, providing insights into customer behavior, preferences, and…
In today’s business landscape, customer loyalty is paramount. With so many options available to consumers, companies must go the extra mile to retain their customers. One technology that has emerged…
Nowadays brands run into a competition of reaching customers’ appetite and be on top of successful customer loyalty. Do you want to learn everything you need to know on how…
There is no doubt that all brands seek ways to communicate efficiently with their customers especially today when shoppers are willing to switch brands at any time. Do you want…
August is passing by, and the back-to-school season is getting closer, finding all the parents ready to make their purchasing plans for the upcoming school year. It feels like every…
During the post-pandemic era, combined with the times of inflation, retailers are always in search of ways to connect profoundly with the customers and create remarkable buying experiences. When the…
All commerce norms that we knew – before Covid-19 hit us – are in a renewal phase, with digital taking the cake while the personal touch during the purchasing experience…
As consumers choose even more digital interactions with the brands, marketers need to adapt and make innovative movements. The goal is to offer a memorable, customer-centralized experience in a cookie-less…
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