Category Marketing 49 articles to read

The Vital Role of Machine Learning in Customer Loyalty

The ongoing shift caused by Machine Learning has laid the foundation to increase value from the customer data and anticipate the shopper behaviors’ patterns in order to predict the future…

Back to School: Tips for Marketers

There is no doubt that Back to School is the hugest bump to retailer’s bottom lines. To maximize the profit, retailers proceed in launching the successful last years’ marketing strategies,…

Real-Time Marketing scales up the customer experience

How many decisions does a marketer make per month, per week or per day? Faced with countless decisions every single day, businesses depend on planning and making the right ones…

Customer data QIVOS infographic

[Infographic] How customers feel about sharing their data

According to Retail Touchpoints, shoppers today are really worried about how brands collect and use their information. Customers become more and more skeptical regarding their data, with a percentage of…

Marketing Automation

Marketing automation: An investment worth making today

Customers evolve. So does the marketing landscape. Today’s customers are in total control of their purchase journey, forcing brands to find effective ways to deliver compelling and personalized experiences at…

Proximity marketing tips

How to use proximity marketing in your channel strategy

As we have mentioned in one of our earlier blog posts, proximity marketing is not a new tactic. Today’s top retailers are already using proximity to fully leverage location-based analytics,…

In-store marketing platform

In-store marketing: Everything you need to know

Consumers today don’t differentiate experience by online, mobile, social, or store. On the contrary, they have a holistic perception of the brand and demand a smart, fast and personalized experience…