Millennials just want different things than previous generations did. So, if marketers are targeting millennials there is a huge opportunity to use a loyalty program to their advantage. You just…
Through the generation segments marketers have discovered profound differences which when targeted correctly can benefit companies and not only. Millennials, Generation X, and baby boomers are the most widely discussed groups,…
6 months ago, along with QIVOS rebranding, we decided to renew our newsletter template. It was critical to have changes on our newsletter due to the change of the official…
With all the publicity surrounding new generations of consumers, it’s easy to lose sight of the older segments. Nowadays, other generations see a lot of the spotlight, whereas the baby…
Is proximity marketing a new tactic? Of course not! Proximity marketing got introduced to the public around 2008. Due to the fact that it was the beginning of the smartphones…
Brands today must be clever when it comes to consumers and customer loyalty strategies. There are great differences between what a 20-something millennial values from a 60-something baby boomer. Brands…
The number of loyalty members is constantly increasing. As loyalty is a marketing tool that offers personalized services, companies have to somehow separate and categorize differently members in order to…
Customer loyalty programs on e-commerce or combined bricks and clicks businesses is an expanding trend these days. After acquiring customers, it is becoming more difficult to maintain them, especially digitally…
Mobile phones have significantly changed the way brands interact with their customers. In the omni-channel reality brands are directly affected by the actions taken by consumers in their decision making…
The next day for Social Media platforms, has arrived. The initiate role of Social Media was the communication between people and the immediate information for any kind of news around…