Category Marketing 67 articles to read

E-receipt is Retailers’ Golden Choose

The question to the consumer, after the purchase, could be ‘Paper or digital?”. We may live in the digital age; however, paper receipt is still the most common method instead…

Benefits of Cloud-based Loyalty Program

We are experiencing an ever-changing digital world with multiple options, available at a fingerprint. Companies are being increasingly influenced by their fixed costs, such as infrastructure, value for money, work…

Winning the loyalty of Generation Z

Marketers seem concerned with creating customer loyalty between the brand and the famed generation Z. To effectively target this generation, consumers that were born in the late 1990s and early…

The Vital Role of Machine Learning in Customer Loyalty

The ongoing shift caused by Machine Learning has laid the foundation to increase value from the customer data and anticipate the shopper behaviors’ patterns in order to predict the future…

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