Customers evolve. So does the marketing landscape. Today’s customers are in total control of their purchase journey, forcing brands to find effective ways to deliver compelling and personalized experiences at…
As we have mentioned in one of our earlier blog posts, proximity marketing is not a new tactic. Today’s top retailers are already using proximity to fully leverage location-based analytics,…
Consumers today don’t differentiate experience by online, mobile, social, or store. On the contrary, they have a holistic perception of the brand and demand a smart, fast and personalized experience…
Nowadays shoppers expect high levels of customer satisfaction and demand seamless customer experiences whenever and wherever they interact with brands. According to Salesforce, 75% of consumers expect a consistent experience…
Did you know that 55% of shoppers say that retail experiences are disconnected across channels and 63% do not feel that today’s retailers really know them? Modern retailers no longer…
Today’s consumers expect to be “wowed” from the moment they make the very first interaction with a brand to the moment they visit the physical store. Being channel-agnostic, all that…
In today’s unified commerce, with the evolution of the communication channels and platforms, the customer journey has changed dramatically. Although the stages of the customer journey remain the same (search…
In the age of the customer where consumers are ultra-connected, their needs and expectations are actively growing. In order to win today’s demanding customers and meet their high expectations for…
The European General Data Protection Regulation (GDPR) deadline is officially set for May 25, 2018, forcing every business that is collecting, handling and analyzing personal data in the European Union…
Today brands have the opportunity to track and react to users at social media in various ways. Social listening is an essential approach for marketers that not only enables them…
