Why Netflix is a competitor of retailers?
Nowadays, the customer experience is being more and more evolved. The consumers are well informed, and their customer journey becomes personalized. So, the marketing approach should be based on “Get…
Category Marketing 86 articles to read
Back to School: a key time-introduction to a new normality
While the world is opening back up gradually after a global pandemic, retailers and brands expect to get back to normalcy. The back-to-school season will likely be one of the…
How to improve e-commerce customer experience
The e-commerce environment is changing, and so are shopping behaviors. E-commerce had risen tremendously in these 12 months and is now on the expected decline. However, consumers are used to…
Engage with your customer through a consistent methodology
Taking into consideration that today’s shoppers demand holistic attention from the brands they prefer, customer loyalty is the key driver for the brands’ profitability. Thus, companies should invest in customer…
Know your customer, through brand loyalty
Marketers are probably already familiar with the fact that investing in first-party customer data collection is the next best step that an organization can take to withstand the changing digital…
Go beyond points, focus on customer experience
As the retail market continues to grow rapidly, brands are struggling to find new and more effective ways to reach and maintain their customers. Many companies are already in the…
Personalized Product Recommendation: The key driver of an ultimate customer experience
Nowadays, shoppers do not differentiate experience by online, mobile, social, or store. Instead, they have a holistic perception of the brand and demand a smart, fast, and personalized experience whenever…
Loyalty trends of 2021: What brands need to know
It is time to rethink your marketing strategy, invest in technology and rebuild trust with the consumers. The customer loyalty trends for 2021 are all here and it is a…
Winning the loyalty of Generation Z
Marketers seem concerned with creating customer loyalty between the brand and the famed generation Z. To effectively target this generation, consumers that were born in the late 1990s and early…
Ways to really “get to know your customer”
One of the main pillars of the customer journey is the personalized communication. Nowadays, we are all familiar with the essential importance of the phrase; “I know my customer”, which…
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