A few months ago, we analyzed the need for an omni-channel marketing approach in the retail industry. As new emerging technologies rise, along with the customer’s expectations, retailers must now…
Today, most companies are struggling not only to gain the attention of their customers, but also to fully meet their expectations for personalized communication. While there are many tactics that…
Every business has the same core goals in attracting, engaging and retaining customers. You must operate in the best interest of your customers in order to maximize revenues earned through…
Millennials just want different things than previous generations did. So, if marketers are targeting millennials there is a huge opportunity to use a loyalty program to their advantage. You just…
Through the generation segments marketers have discovered profound differences which when targeted correctly can benefit companies and not only. Millennials, Generation X, and baby boomers are the most widely discussed groups,…
6 months ago, along with QIVOS rebranding, we decided to renew our newsletter template. It was critical to have changes on our newsletter due to the change of the official…
With all the publicity surrounding new generations of consumers, it’s easy to lose sight of the older segments. Nowadays, other generations see a lot of the spotlight, whereas the baby…
Is proximity marketing a new tactic? Of course not! Proximity marketing got introduced to the public around 2008. Due to the fact that it was the beginning of the smartphones…
Brands today must be clever when it comes to consumers and customer loyalty strategies. There are great differences between what a 20-something millennial values from a 60-something baby boomer. Brands…
The number of loyalty members is constantly increasing. As loyalty is a marketing tool that offers personalized services, companies have to somehow separate and categorize differently members in order to…