Mobile phones have significantly changed the way brands interact with their customers. In the omni-channel reality brands are directly affected by the actions taken by consumers in their decision making…
The next day for Social Media platforms, has arrived. The initiate role of Social Media was the communication between people and the immediate information for any kind of news around…
Ok, let’s start with that: 2016 is the year of the beacon. Beacons are devices that detect and communicate with shopper’s smart phones and send them media such as ads,…
Acquisition is the first step to introduce customers to your loyalty scheme. Companies must analyze their customers’ behavior, determine registration points i.e. cashiers and choose the most suitable way of…
SMS marketing is one of the strongest ways to deliver your business and services. Companies use SMS for direct communication with the customer influencing instantly his shopping behavior. There are…
Well, you can’t. Most email clients block images by default and you can’t change each user’s setting. As a result, make sure your creativeness is functional and responsive! Most Common…
Greece and Cyprus are destinations that attract lots of tourists each year; moreover, many of them own a holiday house in those countries and choose IKEA for their summer house…
While designing Loyalty programs you should always have a deep knowledge of legal issues in relation to privacy and legal restrictions governing on your client’s country. It’s more than common…
Mobile loyalty programs offer benefits for both consumers and companies. With the increased penetration of smartphones, we should not be surprised when high percentages of millennials declare that they strongly…
Satisfaction Surveys Why is important to have customers’ feedback? If your company is not gathering customer feedback, you may be making strategic business decisions that are not in line with…
