Goals Motivate Individuals Research has broadly proved that goals motivate individuals, making them perform better than people without goals. What is not so well known, is that people expend bigger…
We are all aware of successful and creative B2C marketing campaigns. The success stories are plenty and every year more are added to the list. Basically, marketers are free to…
Today, more and more companies include loyalty schemes in their marketing strategy since it’s one of the most effective ways to get to know their customer and get him in…
Having already discussed why email marketing should be your absolute priority, it is about time to give you a hint of how to make a successful email campaign. There are…
Companies are always changing and evolving, and your customers expect it. What they don’t expect is to be told about those changes. Surprise them with an email. Big companies /…
Your personal vision of your brand’s story is your starting point. Your vision becomes your strategy and your strategy becomes your day to day activities; So you’ve defined your target…