With all the publicity surrounding new generations of consumers, it’s easy to lose sight of the older segments. Nowadays, other generations see a lot of the spotlight, whereas the baby…
Is proximity marketing a new tactic? Of course not! Proximity marketing got introduced to the public around 2008. Due to the fact that it was the beginning of the smartphones…
Brands today must be clever when it comes to consumers and customer loyalty strategies. There are great differences between what a 20-something millennial values from a 60-something baby boomer. Brands…
The number of loyalty members is constantly increasing. As loyalty is a marketing tool that offers personalized services, companies have to somehow separate and categorize differently members in order to…
Customer loyalty programs on e-commerce or combined bricks and clicks businesses is an expanding trend these days. After acquiring customers, it is becoming more difficult to maintain them, especially digitally…
Mobile phones have significantly changed the way brands interact with their customers. In the omni-channel reality brands are directly affected by the actions taken by consumers in their decision making…
The next day for Social Media platforms, has arrived. The initiate role of Social Media was the communication between people and the immediate information for any kind of news around…
Ok, let’s start with that: 2016 is the year of the beacon. Beacons are devices that detect and communicate with shopper’s smart phones and send them media such as ads,…
Acquisition is the first step to introduce customers to your loyalty scheme. Companies must analyze their customers’ behavior, determine registration points i.e. cashiers and choose the most suitable way of…
SMS marketing is one of the strongest ways to deliver your business and services. Companies use SMS for direct communication with the customer influencing instantly his shopping behavior. There are…
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