Today’s consumers are well informed and always connected, which means they turn to their mobile phones for almost everything. Mobiles are not just a device anymore. They have become a…
Nowadays, the customer experience is being more and more evolved. The consumers are well informed, and their customer journey becomes personalized. So, the marketing approach should be based on “Get…
While the world is opening back up gradually after a global pandemic, retailers and brands expect to get back to normalcy. The back-to-school season will likely be one of the…
The e-commerce environment is changing, and so are shopping behaviors. E-commerce had risen tremendously in these 12 months and is now on the expected decline. However, consumers are used to…
Taking into consideration that today’s shoppers demand holistic attention from the brands they prefer, customer loyalty is the key driver for the brands’ profitability. Thus, companies should invest in customer…
Marketers are probably already familiar with the fact that investing in first-party customer data collection is the next best step that an organization can take to withstand the changing digital…
As the retail market continues to grow rapidly, brands are struggling to find new and more effective ways to reach and maintain their customers. Many companies are already in the…
There has been a growing interest in focusing on the consumer experience. Retailers notice that consumers are becoming more demanding, and they are expecting comfort and immediate satisfaction. Consumers are…
Meeting consumers’ growing expectations should be a top priority of every business that aims to delight customers and survive in the competitive customer experience battleground. Top marketing decision-makers agree that…
Featured categories
Last Posts
