Living in a challenging and transformable market landscape makes the brands wonder how to tickle their consumers and truly connect with them more than ever. Most marketing decision-makers are on…
Generation Z is the group of consumers born in the late 1990s and early 2000s that are always connected and well informed. They are sensitive to environmental, ethical, and social…
A new year has come and it’s the most appropriate time for new resolutions. In 2022, brands and retailers have the chance to evaluate and optimize their relationships with the…
Just like that, another year is coming to an end, welcoming the festive spirit of Christmas. Every year it seems that Christmas preparations start earlier and earlier. Though today, there…
One of the most anticipated shopping events is just around the corner, and all the marketers are getting ready to struggle throughout the race of prices that it’s going to…
The ideal shopping experience is becoming more critical, considering the transformations that came along during the pandemic and the different consumer behaviors and needs. What does an ideal shopping experience…
These days there’s a non-stop discussion about customer data. For years, third-party cookies have been used as a fuel to identify and understand buyer behavior. Though, personal privacy concerns, with…
Today’s consumers are well informed and always connected, which means they turn to their mobile phones for almost everything. Mobiles are not just a device anymore. They have become a…
Nowadays, the customer experience is being more and more evolved. The consumers are well informed, and their customer journey becomes personalized. So, the marketing approach should be based on “Get…
While the world is opening back up gradually after a global pandemic, retailers and brands expect to get back to normalcy. The back-to-school season will likely be one of the…
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