Why Netflix is a competitor of retailers?
Nowadays, the customer experience is being more and more evolved. The consumers are well informed, and their customer journey becomes personalized. So, the marketing approach should be based on “Get…
Category Sales 45 articles to read
Back to School: a key time-introduction to a new normality
While the world is opening back up gradually after a global pandemic, retailers and brands expect to get back to normalcy. The back-to-school season will likely be one of the…
How to improve e-commerce customer experience
The e-commerce environment is changing, and so are shopping behaviors. E-commerce had risen tremendously in these 12 months and is now on the expected decline. However, consumers are used to…
Engage with your customer through a consistent methodology
Taking into consideration that today’s shoppers demand holistic attention from the brands they prefer, customer loyalty is the key driver for the brands’ profitability. Thus, companies should invest in customer…
Know your customer, through brand loyalty
Marketers are probably already familiar with the fact that investing in first-party customer data collection is the next best step that an organization can take to withstand the changing digital…
Go beyond points, focus on customer experience
As the retail market continues to grow rapidly, brands are struggling to find new and more effective ways to reach and maintain their customers. Many companies are already in the…
A deep dive into CX strategy: Click in Shop and VIP treatment
There has been a growing interest in focusing on the consumer experience. Retailers notice that consumers are becoming more demanding, and they are expecting comfort and immediate satisfaction. Consumers are…
How to survive in the customer experience battleground
Meeting consumers’ growing expectations should be a top priority of every business that aims to delight customers and survive in the competitive customer experience battleground. Top marketing decision-makers agree that…
Let’s talk about the appropriate use of customer data
It is true, where there is smoke, there is fire. The technology field and especially the customer data collection has been on fire for a long period. The Social Dilemma,…
A remote, exotic destination for price-sensitive consumers
The year 2020 is the biggest e-commerce boom in the Greek Retail industry, because of the two national lockdowns and the physical stores’ closure for several months. After all, the…
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