A few months ago, we analyzed the need for an omni-channel marketing approach in the retail industry. As new emerging technologies rise, along with the customer’s expectations, retailers must now…
Today, most companies are struggling not only to gain the attention of their customers, but also to fully meet their expectations for personalized communication. While there are many tactics that…
As global online retail sales are growing, estimated to reach 8.8% of total retail spending in 2018 as compared to 7.4% in 2016 according to emarketer.com, many opportunities lie ahead…
For the past years, the biggest question in retailing has been the competition between old-school bricks and mortar stores and the rise of e-commerce and online retailing. Any look at…
Like any digital technology or consumer-based market, e-commerce has evolved over the years. As mobile devices became more popular, mobile commerce has become its own market. With the rise of…
Customer loyalty programs on e-commerce or combined bricks and clicks businesses is an expanding trend these days. After acquiring customers, it is becoming more difficult to maintain them, especially digitally…
Mobile phones have significantly changed the way brands interact with their customers. In the omni-channel reality brands are directly affected by the actions taken by consumers in their decision making…
The next day for Social Media platforms, has arrived. The initiate role of Social Media was the communication between people and the immediate information for any kind of news around…
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