Category E-COMMERCE 40 articles to read

Marketing tips for rocking the Christmas holiday rush

Konstantina Batzaki

December 6, 2021

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CRM

E-COMMERCE

Fashion Loyalty Marketing Sales

Just like that, another year is coming to an end, welcoming the festive spirit of Christmas. Every year it seems that Christmas preparations start earlier and earlier. Though today, there…

How to reach Black Friday success

Konstantina Batzaki

November 11, 2021

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CRM

E-COMMERCE

Fashion Loyalty Marketing Sales

One of the most anticipated shopping events is just around the corner, and all the marketers are getting ready to struggle throughout the race of prices that it’s going to…

Marrying the online with the offline customer experience

Konstantina Batzaki

October 19, 2021

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CRM

E-COMMERCE

Fashion Loyalty Marketing Sales

The ideal shopping experience is becoming more critical, considering the transformations that came along during the pandemic and the different consumer behaviors and needs. What does an ideal shopping experience…

First-party data is the answer to a cookie-less future

Konstantina Batzaki

September 30, 2021

0

CRM

E-COMMERCE

Fashion Loyalty Marketing Sales

These days there’s a non-stop discussion about customer data. For years, third-party cookies have been used as a fuel to identify and understand buyer behavior. Though, personal privacy concerns, with…

How can Loyalty Campaign Management improve the customer experience

Konstantina Batzaki

September 14, 2021

0

CRM

E-COMMERCE

Fashion Loyalty Marketing Sales

Today’s consumers are well informed and always connected, which means they turn to their mobile phones for almost everything. Mobiles are not just a device anymore. They have become a…

Why Netflix is a competitor of retailers?

Konstantina Batzaki

August 31, 2021

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CRM

E-COMMERCE

Fashion Loyalty Marketing Sales

Nowadays, the customer experience is being more and more evolved. The consumers are well informed, and their customer journey becomes personalized. So, the marketing approach should be based on “Get…

Back to School: a key time-introduction to a new normality

Konstantina Batzaki

August 4, 2021

0

CRM

E-COMMERCE

Fashion Loyalty Marketing Sales

While the world is opening back up gradually after a global pandemic, retailers and brands expect to get back to normalcy. The back-to-school season will likely be one of the…

How to improve e-commerce customer experience

Marianna Papazisi

July 16, 2021

0

CRM

E-COMMERCE

Fashion Loyalty Marketing Sales

The e-commerce environment is changing, and so are shopping behaviors. E-commerce had risen tremendously in these 12 months and is now on the expected decline. However, consumers are used to…

Engage with your customer through a consistent methodology

Marianna Papazisi

June 29, 2021

0

CRM

E-COMMERCE

Fashion Loyalty Marketing Sales

Taking into consideration that today’s shoppers demand holistic attention from the brands they prefer, customer loyalty is the key driver for the brands’ profitability. Thus, companies should invest in customer…

Know your customer, through brand loyalty

Marianna Papazisi

May 28, 2021

0

CRM

E-COMMERCE

Fashion Loyalty Marketing Sales

Marketers are probably already familiar with the fact that investing in first-party customer data collection is the next best step that an organization can take to withstand the changing digital…