Cloud is the digital economy’s locomotive
Taking as a common factor that the data is the new oil, therefore the Cloud is the digital economy’s locomotive. Moving towards the global digital transformation, Cloud is one of…
Category E-COMMERCE 45 articles to read
Marketing tools to effectively leverage the customer database
Today’s ecosystem is dynamic. With more consumers online than ever before, and retailers expanding beyond their brick and mortar stores and e-commerce platforms to bridge the gap with omnichannel offerings,…
Strategic priorities for the new era: Big data and Unified customer profile
Since the beginning of the pandemic outbreak, the shopping trends and retail environment is rapidly changing. In the months ahead, adapting to a new world is a must for businesses,…
Real-time analytics can transform the customer journey to a safer and easier experience
The coronavirus outbreak has brought change to the nature of shopping. The way in which shoppers are buying products has shifted radically. Even though it is alleged that consumers tend…
How to delight the multi-channel shopper
E-COMMERCE
Marketing
Today’s consumers expect to be “wowed” from the moment they make the very first interaction with a brand to the moment they visit the physical store. Being channel-agnostic, all that…
[Video] E-commerce trends and statistics
E-COMMERCE
As the global e-commerce market continues to grow at a rapid pace, online retailers are struggling to find new and more effective ways to reach and maintain their customers. Watch our animated infographic…
Global e-commerce trends [INFOGRAPHIC]
E-COMMERCE
Technology advancements are transforming the e-commerce industry in many ways. The latest e-commerce trends are forcing online retailers to find effective ways to overcome these new challenges, while customers are…
E-commerce in Greece
E-COMMERCE
The e-commerce market in Greece is growing and businesses should take into consideration these interesting e-commerce facts. How many internet users make purchases online via their mobile? Which is the most…
Unified commerce: the evolution of omni-channel
E-COMMERCE
Marketing
A few months ago, we analyzed the need for an omni-channel marketing approach in the retail industry. As new emerging technologies rise, along with the customer’s expectations, retailers must now…
3 ways to engage customers with B2C marketing automation
E-COMMERCE
Marketing
Today, most companies are struggling not only to gain the attention of their customers, but also to fully meet their expectations for personalized communication. While there are many tactics that…
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