One of the key challenges for businesses today is to make their customers truly engage with their product and services, either in the offline or the digital world. Most companies…
In order to effectively manage your customers, it is essential to be able to determine their profitability. Measuring the Customer Lifetime Value is a great opportunity to identify your high-value…
Technology is changing the way consumers shop and interact with brands. Businesses should leave behind the traditional shopper and look for effective ways to reach the new breed of customer:…
There is no doubt that the overall consumer behavior has changed dramatically, forcing brands to rethink their customer strategies and find technology solutions that will help them properly manage their…
Achieving customer loyalty today is priority number one for most businesses. While many modern companies are struggling to successfully meet their customers’ needs, the customer experience is the only way…
In today’s competitive retail market, shopping malls are struggling to attract new customers and retain existing ones. Therefore, most shopping centers are already incorporating loyalty marketing into their strategy. Multi-brand…
Most consumers start their customer journey with a search engine, either on desktop or mobile. In fact, 81% of shoppers research their product online before purchasing (NUASoft). Most consumers search…
As consumers’ relationship with technology is rapidly evolving, brands are forced to keep up with digital trends if they want to stay on the top of their customers’ minds. Mobile…
If someone, a few years ago, told you that you would be able to forecast your customers’ behavior and purchases, what would you answer? Well, today this is possible thanks…
The power of emotional engagement in building strong relationships with your customers is undoubtable. Either you are a new business or have an established presence in the market, customer acquisition…