Most consumers start their customer journey with a search engine, either on desktop or mobile. In fact, 81% of shoppers research their product online before purchasing (NUASoft). Most consumers search…
As consumers’ relationship with technology is rapidly evolving, brands are forced to keep up with digital trends if they want to stay on the top of their customers’ minds. Mobile…
If someone, a few years ago, told you that you would be able to forecast your customers’ behavior and purchases, what would you answer? Well, today this is possible thanks…
The power of emotional engagement in building strong relationships with your customers is undoubtable. Either you are a new business or have an established presence in the market, customer acquisition…
While there are many factors that determine the health of an organization, customer loyalty is one of the most crucial factors to the long-term business success. Building and maintaining a…
Are you considering investing in marketing automation? Marketing automation tools enable businesses to connect with their customer with the right content at the right moment, delivering personalized and consistent experiences across…
In the age of digital transformation where consumers interact with brands in so many ways and at so many different touchpoints, building and managing customers profiles could be a demanding…
Today brands are struggling to attract more customers and keep them loyal. Most companies fail to address the complexities of the customer journey, as their retention strategies are not customer-centric…
How loyal are your customers? Do you know which are your best customers or those at risk of leaving your brand? If you can answer these questions immediately, then you…
Today’s digitally savvy consumers expect a consistent and seamless omni-channel experience, forcing retailers to optimize the shopping journey and elevate their strategy. Although retailers have recognized the need for a…