Category Loyalty 95 articles to read

How to use customer reviews to drive loyalty

Most consumers start their customer journey with a search engine, either on desktop or mobile. In fact, 81% of shoppers research their product online before purchasing (NUASoft). Most consumers search…

Mobile statistics you cannot ignore

As consumers’ relationship with technology is rapidly evolving, brands are forced to keep up with digital trends if they want to stay on the top of their customers’ minds. Mobile…

Predictive marketing: Everything you need to know

If someone, a few years ago, told you that you would be able to forecast your customers’ behavior and purchases, what would you answer? Well, today this is possible thanks…

customer loyalty

3 emotions that drive customer loyalty

The power of emotional engagement in building strong relationships with your customers is undoubtable. Either you are a new business or have an established presence in the market, customer acquisition…

The role of CRM in customer loyalty

While there are many factors that determine the health of an organization, customer loyalty is one of the most crucial factors to the long-term business success. Building and maintaining a…

4 marketing automation questions every business leader should ask

Are you considering investing in marketing automation? Marketing automation tools enable businesses to connect with their customer with the right content at the right moment, delivering personalized and consistent experiences across…

How to build a unified customer profile

In the age of digital transformation where consumers interact with brands in so many ways and at so many different touchpoints, building and managing customers profiles could be a demanding…

3 steps to measure customer loyalty

How loyal are your customers? Do you know which are your best customers or those at risk of leaving your brand? If you can answer these questions immediately, then you…

Closing the gap between online and offline customer experiences

Today’s digitally savvy consumers expect a consistent and seamless omni-channel experience, forcing retailers to optimize the shopping journey and elevate their strategy. Although retailers have recognized the need for a…