According to Retail Touchpoints, shoppers today are really worried about how brands collect and use their information. Customers become more and more skeptical regarding their data, with a percentage of…
Do you think you know every individual of your prospect and customer universe? Unfortunately, despite the advanced marketing technology available today, many brands fail to effectively collect and properly use…
There is no doubt that customer loyalty programs benefit businesses in many ways. But in order to be successful, a loyalty program needs to be developed and implemented with extreme…
In-store marketing is a powerful way to reach your customers and convert them into loyal connections for your brand. If done right, in-store marketing solutions can boost customer engagement and…
Loyalty programs are very effective tools for brands, offering numerous benefits. They help businesses drive more meaningful and lasting relationships with their customers and increase sales. Launching a loyalty program…
According to a Facebook IQ survey, mobile plays a key role for shoppers during the store visit. Which mobile phone apps and services did shoppers use on their phones during…
Customers evolve. So does the marketing landscape. Today’s customers are in total control of their purchase journey, forcing brands to find effective ways to deliver compelling and personalized experiences at…
We believe that you already know the importance of building customer loyalty and delivering compelling experiences to today’s empowered customers. Loyal customers are the most important asset of your business,…
Consumers today don’t differentiate experience by online, mobile, social, or store. On the contrary, they have a holistic perception of the brand and demand a smart, fast and personalized experience…
Nowadays shoppers expect high levels of customer satisfaction and demand seamless customer experiences whenever and wherever they interact with brands. According to Salesforce, 75% of consumers expect a consistent experience…
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