As we have mentioned in one of our earlier blog posts, proximity marketing is not a new tactic. Today’s top retailers are already using proximity to fully leverage location-based analytics,…
Consumers today don’t differentiate experience by online, mobile, social, or store. On the contrary, they have a holistic perception of the brand and demand a smart, fast and personalized experience…
Nowadays shoppers expect high levels of customer satisfaction and demand seamless customer experiences whenever and wherever they interact with brands. According to Salesforce, 75% of consumers expect a consistent experience…
In the age of the customer, consumers generate massive amounts of data whenever and wherever they interact with brands. Although companies can use insights to better understand their customers, most…
As the lines between communications channels are blurring more and more every day, marketing professionals are struggling to deliver consistent and personalized shopping experiences to customers. Today’s empowered customers are…
Did you know that 55% of shoppers say that retail experiences are disconnected across channels and 63% do not feel that today’s retailers really know them? Modern retailers no longer…
It’s no secret that emotions play a key role in building stronger relationships with customers. When consumers are emotionally engaged, they feel delighted by the brand and would recommend it…
Today’s consumers expect to be “wowed” from the moment they make the very first interaction with a brand to the moment they visit the physical store. Being channel-agnostic, all that…
As the global e-commerce market continues to grow at a rapid pace, online retailers are struggling to find new and more effective ways to reach and maintain their customers. Watch our animated infographic…
In today’s hypercompetitive environment, most businesses are struggling to retain their customers and convert them into loyal ambassadors. What has changed is the customer journey and the way customers interact…
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