[Video] How customers feel about loyalty programs
It’s no secret that emotions play a key role in building stronger relationships with customers. When consumers are emotionally engaged, they feel delighted by the brand and would recommend it…
How to delight the multi-channel shopper
Today’s consumers expect to be “wowed” from the moment they make the very first interaction with a brand to the moment they visit the physical store. Being channel-agnostic, all that…
[Video] E-commerce trends and statistics
As the global e-commerce market continues to grow at a rapid pace, online retailers are struggling to find new and more effective ways to reach and maintain their customers. Watch our animated infographic…
4 key tactics for a successful engagement strategy
In today’s hypercompetitive environment, most businesses are struggling to retain their customers and convert them into loyal ambassadors. What has changed is the customer journey and the way customers interact…
Benefits of unified customer data
The overall consumer behavior has changed significantly, forcing brands to rethink their strategy and adapt a unified approach to properly use all the information available and deliver personalized customer experiences. …
[Infographic] Customer loyalty and millennials
Loyalty means different things not only for each organization but for each generation too. Marketers should identify their audience and find ways to effectively reach each generation according to their…
[Whitepaper] Loyalty transformation: Reinventing loyalty for clicks and mortar
According to Forrester, by 2021, 40% of in-store sales are expected to be web-influenced during the customer’s purchase journey. Online-only retailers are setting up a physical store and brick and…
10 customer experience statistics you can’t ignore
As customer expectations continue to grow, improving customer experience is key to winning today’s empowered customers. Although retailers have recognized the need for a holistic customer experience, most of them fail…
Customer journey mapping: a powerful tool for positive customer experience
In today’s unified commerce, with the evolution of the communication channels and platforms, the customer journey has changed dramatically. Although the stages of the customer journey remain the same (search…
[eBook] How to build a profitable customer loyalty program
Loyalty programs are powerful and effective tools for brands, offering numerous benefits. They help businesses drive more meaningful and lasting relationships with their customers, maximize their Lifetime Value (CLV) and…