How to reach the Connected Customer effectively
Technology is changing the way consumers shop and interact with brands. Businesses should leave behind the traditional shopper and look for effective ways to reach the new breed of customer:…
CRM and Marketing Automation: what should you choose?
There is no doubt that the overall consumer behavior has changed dramatically, forcing brands to rethink their customer strategies and find technology solutions that will help them properly manage their…
Your mini-guide to customer loyalty
Achieving customer loyalty today is priority number one for most businesses. While many modern companies are struggling to successfully meet their customers’ needs, the customer experience is the only way…
Multi-brand loyalty programs: 3 steps to success
In today’s competitive retail market, shopping malls are struggling to attract new customers and retain existing ones. Therefore, most shopping centers are already incorporating loyalty marketing into their strategy. Multi-brand…
How to use customer reviews to drive loyalty
Most consumers start their customer journey with a search engine, either on desktop or mobile. In fact, 81% of shoppers research their product online before purchasing (NUASoft). Most consumers search…
Mobile statistics you cannot ignore
As consumers’ relationship with technology is rapidly evolving, brands are forced to keep up with digital trends if they want to stay on the top of their customers’ minds. Mobile…
Predictive marketing: Everything you need to know
If someone, a few years ago, told you that you would be able to forecast your customers’ behavior and purchases, what would you answer? Well, today this is possible thanks…
3 emotions that drive customer loyalty
The power of emotional engagement in building strong relationships with your customers is undoubtable. Either you are a new business or have an established presence in the market, customer acquisition…
The role of CRM in customer loyalty
While there are many factors that determine the health of an organization, customer loyalty is one of the most crucial factors to the long-term business success. Building and maintaining a…
4 marketing automation questions every business leader should ask
Are you considering investing in marketing automation? Marketing automation tools enable businesses to connect with their customer with the right content at the right moment, delivering personalized and consistent experiences across…