The overall consumer behavior has changed significantly, forcing brands to rethink their strategy and adapt a unified approach to properly use all the information available and deliver personalized customer experiences. …
Loyalty means different things not only for each organization but for each generation too. Marketers should identify their audience and find ways to effectively reach each generation according to their…
According to Forrester, by 2021, 40% of in-store sales are expected to be web-influenced during the customer’s purchase journey. Online-only retailers are setting up a physical store and brick and…
As customer expectations continue to grow, improving customer experience is key to winning today’s empowered customers. Although retailers have recognized the need for a holistic customer experience, most of them fail…
In today’s unified commerce, with the evolution of the communication channels and platforms, the customer journey has changed dramatically. Although the stages of the customer journey remain the same (search…
Loyalty programs are powerful and effective tools for brands, offering numerous benefits. They help businesses drive more meaningful and lasting relationships with their customers, maximize their Lifetime Value (CLV) and…
Building loyalty is essential. But it’s also an investment. Loyalty leaders invest in creating long-lasting relationships with their customers not only through a structured loyalty program but also by incorporating…
We are really excited to announce that QIVOS blog is amongst the top 25 loyalty blogs globally. QIVOS blog has been included in “Top 25 Customer Loyalty Blogs and Websites…
According to Forrester mobile payment transactions in the US will grow to $282.9 billion by 2021. Mobile payments along with the new payments methods are transforming the customer journey and…
In the age of the customer where consumers are ultra-connected, their needs and expectations are actively growing. In order to win today’s demanding customers and meet their high expectations for…
