E-commerce in Greece
The e-commerce market in Greece is growing and businesses should take into consideration these interesting e-commerce facts. How many internet users make purchases online via their mobile? Which is the most…
10 facts about AI you need to know
Artificial intelligence (AI) is here to stay. If you haven’t already decided whether AI is essential to your business, these 10 mind-blowing facts will change your way of thinking. Technology firms…
4 steps to boost customer engagement in 2017
One of the key challenges for businesses today is to make their customers truly engage with their product and services, either in the offline or the digital world. Most companies…
6 + 1 tips for successful CLV
In order to effectively manage your customers, it is essential to be able to determine their profitability. Measuring the Customer Lifetime Value is a great opportunity to identify your high-value…
How to reach the Connected Customer effectively
Technology is changing the way consumers shop and interact with brands. Businesses should leave behind the traditional shopper and look for effective ways to reach the new breed of customer:…
CRM and Marketing Automation: what should you choose?
There is no doubt that the overall consumer behavior has changed dramatically, forcing brands to rethink their customer strategies and find technology solutions that will help them properly manage their…
Your mini-guide to customer loyalty
Achieving customer loyalty today is priority number one for most businesses. While many modern companies are struggling to successfully meet their customers’ needs, the customer experience is the only way…
Multi-brand loyalty programs: 3 steps to success
In today’s competitive retail market, shopping malls are struggling to attract new customers and retain existing ones. Therefore, most shopping centers are already incorporating loyalty marketing into their strategy. Multi-brand…
How to use customer reviews to drive loyalty
Most consumers start their customer journey with a search engine, either on desktop or mobile. In fact, 81% of shoppers research their product online before purchasing (NUASoft). Most consumers search…
Mobile statistics you cannot ignore
As consumers’ relationship with technology is rapidly evolving, brands are forced to keep up with digital trends if they want to stay on the top of their customers’ minds. Mobile…