The Vital Role of Machine Learning in Customer Loyalty
The ongoing shift caused by Machine Learning has laid the foundation to increase value from the customer data and anticipate the shopper behaviors’ patterns in order to predict the future…
Black-Friday Marketing Strategy: Ideas, Trends and Statistics of the Market
Black Friday, a long-standing tradition in US, has been established the last decade not only in the North Europe, but also in the Greek market. It is one of…
Build meaningful customer experience with data-driven strategies
It’s time to find out that data is a game-changer in the retail world. Imagine you are walking with your eyes closed. How may straight steps will you take? Marketing…
Back to School: Tips for Marketers
There is no doubt that Back to School is the hugest bump to retailer’s bottom lines. To maximize the profit, retailers proceed in launching the successful last years’ marketing strategies,…
Real-Time Marketing scales up the customer experience
How many decisions does a marketer make per month, per week or per day? Faced with countless decisions every single day, businesses depend on planning and making the right ones…
BOPIS: Driving memorable experiences in 2019
Today more and more shoppers are using stores as pickup points. In fact, according to a survey by Adobe, the number of the shoppers that opted for this Buy Online/Pick…
[Infographic] How customers feel about sharing their data
According to Retail Touchpoints, shoppers today are really worried about how brands collect and use their information. Customers become more and more skeptical regarding their data, with a percentage of…
5 reasons leading retailers create unified customer profiles
Do you think you know every individual of your prospect and customer universe? Unfortunately, despite the advanced marketing technology available today, many brands fail to effectively collect and properly use…
4 things to keep in mind during loyalty program implementation
There is no doubt that customer loyalty programs benefit businesses in many ways. But in order to be successful, a loyalty program needs to be developed and implemented with extreme…
How to improve customer experience with in-store marketing
In-store marketing is a powerful way to reach your customers and convert them into loyal connections for your brand. If done right, in-store marketing solutions can boost customer engagement and…
Featured categories
