How to build a unified customer profile

In the age of digital transformation where consumers interact with brands in so many ways and at so many different touchpoints, building and managing customers profiles could be a demanding…

3 steps to measure customer loyalty

How loyal are your customers? Do you know which are your best customers or those at risk of leaving your brand? If you can answer these questions immediately, then you…

Do’s and Don’ts of loyalty programs

Loyalty programs offer numerous benefits to brands. They help businesses drive more meaningful and lasting relationships with their customers and increase sales. Find in the infographic below what you need to…

Use customer service to drive brand loyalty

  Great customer service is about creating happy customers that keep coming back to you (customer retention). Brand loyalty and customer service go hand in hand, and as soon as…

Building loyalty in the age of e-commerce

Building loyalty in the age of customer, where customer expectations are growing and technologies are rapidly evolving, is a work in progress that requires time, plan and highly targeted actions.…

Loyalty insights: Take the opportunity today

One of the main reasons why your customer loyalty program might have a poor performance is you miss the data and insights opportunity. Nowadays, although brands could focus more on…