E-receipt is Retailers’ Golden Choose
The question to the consumer, after the purchase, could be ‘Paper or digital?”. We may live in the digital age; however, paper receipt is still the most common method instead…
Strategic priorities for the new era: Big data and Unified customer profile
Since the beginning of the pandemic outbreak, the shopping trends and retail environment is rapidly changing. In the months ahead, adapting to a new world is a must for businesses,…
Real-time analytics can transform the customer journey to a safer and easier experience
The coronavirus outbreak has brought change to the nature of shopping. The way in which shoppers are buying products has shifted radically. Even though it is alleged that consumers tend…
Benefits of Cloud-based Loyalty Program
We are experiencing an ever-changing digital world with multiple options, available at a fingerprint. Companies are being increasingly influenced by their fixed costs, such as infrastructure, value for money, work…
The new era of Retail in 2020: Competing on Buyer’s Decision-Making Process
Retailers are undergoing a fierce competition to stay ahead of competitors and create a meaningful and long-lasting relationship with the consumers. In repeat-purchase environment, shoppers have the power over product…
Investing in customer retention is the right decision to take
It costs five times more to attract a new customer than it does to keep an existing one. Yet 44 percent of companies focus more on customer acquisition than they…
The Vital Role of Machine Learning in Customer Loyalty
The ongoing shift caused by Machine Learning has laid the foundation to increase value from the customer data and anticipate the shopper behaviors’ patterns in order to predict the future…
Black-Friday Marketing Strategy: Ideas, Trends and Statistics of the Market
Black Friday, a long-standing tradition in US, has been established the last decade not only in the North Europe, but also in the Greek market. It is one of…
Build meaningful customer experience with data-driven strategies
It’s time to find out that data is a game-changer in the retail world. Imagine you are walking with your eyes closed. How may straight steps will you take? Marketing…
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