Back to School: Tips for Marketers
There is no doubt that Back to School is the hugest bump to retailer’s bottom lines. To maximize the profit, retailers proceed in launching the successful last years’ marketing strategies,…
Real-Time Marketing scales up the customer experience
How many decisions does a marketer make per month, per week or per day? Faced with countless decisions every single day, businesses depend on planning and making the right ones…
BOPIS: Driving memorable experiences in 2019
Today more and more shoppers are using stores as pickup points. In fact, according to a survey by Adobe, the number of the shoppers that opted for this Buy Online/Pick…
[Infographic] How customers feel about sharing their data
According to Retail Touchpoints, shoppers today are really worried about how brands collect and use their information. Customers become more and more skeptical regarding their data, with a percentage of…
5 reasons leading retailers create unified customer profiles
Do you think you know every individual of your prospect and customer universe? Unfortunately, despite the advanced marketing technology available today, many brands fail to effectively collect and properly use…
4 things to keep in mind during loyalty program implementation
There is no doubt that customer loyalty programs benefit businesses in many ways. But in order to be successful, a loyalty program needs to be developed and implemented with extreme…
How to improve customer experience with in-store marketing
In-store marketing is a powerful way to reach your customers and convert them into loyal connections for your brand. If done right, in-store marketing solutions can boost customer engagement and…
Understanding the value of loyalty programs
Loyalty programs are very effective tools for brands, offering numerous benefits. They help businesses drive more meaningful and lasting relationships with their customers and increase sales. Launching a loyalty program…
[Infographic] The role of mobile for shoppers in-store
According to a Facebook IQ survey, mobile plays a key role for shoppers during the store visit. Which mobile phone apps and services did shoppers use on their phones during…
Marketing automation: An investment worth making today
Customers evolve. So does the marketing landscape. Today’s customers are in total control of their purchase journey, forcing brands to find effective ways to deliver compelling and personalized experiences at…
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