The role of CRM in customer loyalty

While there are many factors that determine the health of an organization, customer loyalty is one of the most crucial factors to the long-term business success. Building and maintaining a…

How to build a unified customer profile

In the age of digital transformation where consumers interact with brands in so many ways and at so many different touchpoints, building and managing customers profiles could be a demanding…

3 steps to measure customer loyalty

How loyal are your customers? Do you know which are your best customers or those at risk of leaving your brand? If you can answer these questions immediately, then you…

Do’s and Don’ts of loyalty programs

Loyalty programs offer numerous benefits to brands. They help businesses drive more meaningful and lasting relationships with their customers and increase sales. Find in the infographic below what you need to…

Use customer service to drive brand loyalty

  Great customer service is about creating happy customers that keep coming back to you (customer retention). Brand loyalty and customer service go hand in hand, and as soon as…