Unmasking the Psychology of Black Friday Shopping
Black Friday, a day synonymous with frenzied shopping and unbeatable deals, goes beyond the simple act of purchasing goods at discounted prices. The psychology behind Black Friday shopping is a…
Recent posts
Customer Retention vs. Customer Acquisition: Striking the Right Balance
In the world of business, the pursuit of growth is an unceasing journey. Two essential components of this journey are customer retention and customer acquisition. These strategies are often viewed…
Back-to-School Campaigns: Strategies for Emotional Engagement
The back-to-school season marks a significant period for businesses, as it presents a prime opportunity to connect with students, parents, and educators. A successful back-to-school campaign goes beyond mere sales…
The Impact of Seasonal Promotions on Customer Loyalty: Summer Edition
In every summer season businesses have a golden opportunity to leverage the spirit of the season and create a deeper connection with their customers. Seasonal promotions can play a significant…
The Role of Customer Service in Fostering Loyalty
Customer service plays a crucial role in the success of any business. It serves as the bridge between a company and its customers, and when done exceptionally well, it can…
Cloud-based Loyalty Programs
In recent years, more businesses have been turning to cloud-based loyalty programs to enhance their customer retention efforts. Cloud-based loyalty programs are hosted on remote servers and accessed over the…
Marketing Automation 101: Streamlining Your Marketing Efforts for Better Customer Loyalty
Marketing automation has become an essential tool for businesses looking to improve customer loyalty. With its ability to create targeted, personalized, and efficient marketing campaigns, marketing automation can help businesses…
The Power of First-Party Data
It’s very well-known that data has become one of the most valuable assets for brands. It’s the lifeblood of any successful marketing strategy, providing insights into customer behavior, preferences, and…
How Artificial Intelligence contributes to customer loyalty?
In today’s business landscape, customer loyalty is paramount. With so many options available to consumers, companies must go the extra mile to retain their customers. One technology that has emerged…
Human Psychology in the context of Customer Loyalty
Nowadays brands run into a competition of reaching customers’ appetite and be on top of successful customer loyalty. Do you want to learn everything you need to know on how…
How to increase the CTR up to 15% through a daily NL campaign
There is no doubt that all brands seek ways to communicate efficiently with their customers especially today when shoppers are willing to switch brands at any time. Do you want…
Back to school: new trends and tips to get ready
August is passing by, and the back-to-school season is getting closer, finding all the parents ready to make their purchasing plans for the upcoming school year. It feels like every…
Creating meaningful brand-customer tie is the big deal
During the post-pandemic era, combined with the times of inflation, retailers are always in search of ways to connect profoundly with the customers and create remarkable buying experiences. When the…
How to establish trust in customer relationships
All commerce norms that we knew – before Covid-19 hit us – are in a renewal phase, with digital taking the cake while the personal touch during the purchasing experience…
Effective data use drives marketing success
As consumers choose even more digital interactions with the brands, marketers need to adapt and make innovative movements. The goal is to offer a memorable, customer-centralized experience in a cookie-less…
Customers have the power to redefine CX, are you ready?
One of the hottest topics for brands and marketers is the Customer Experience (CX) and what it really means, especially today. There has been a great interest in the best…
Boosting customer loyalty through an emotional bond
Living in a challenging and transformable market landscape makes the brands wonder how to tickle their consumers and truly connect with them more than ever. Most marketing decision-makers are on…
Tips for reaching Generation Z shoppers efficiently
Generation Z is the group of consumers born in the late 1990s and early 2000s that are always connected and well informed. They are sensitive to environmental, ethical, and social…
Hybrid shopping: physical and digital, all in one
A new year has come and it’s the most appropriate time for new resolutions. In 2022, brands and retailers have the chance to evaluate and optimize their relationships with the…
Marketing tips for rocking the Christmas holiday rush
Just like that, another year is coming to an end, welcoming the festive spirit of Christmas. Every year it seems that Christmas preparations start earlier and earlier. Though today, there…
How to reach Black Friday success
One of the most anticipated shopping events is just around the corner, and all the marketers are getting ready to struggle throughout the race of prices that it’s going to…
Marrying the online with the offline customer experience
The ideal shopping experience is becoming more critical, considering the transformations that came along during the pandemic and the different consumer behaviors and needs. What does an ideal shopping experience…
First-party data is the answer to a cookie-less future
These days there’s a non-stop discussion about customer data. For years, third-party cookies have been used as a fuel to identify and understand buyer behavior. Though, personal privacy concerns, with…
How can Loyalty Campaign Management improve the customer experience
Today’s consumers are well informed and always connected, which means they turn to their mobile phones for almost everything. Mobiles are not just a device anymore. They have become a…
Why Netflix is a competitor of retailers?
Nowadays, the customer experience is being more and more evolved. The consumers are well informed, and their customer journey becomes personalized. So, the marketing approach should be based on “Get…
Back to School: a key time-introduction to a new normality
While the world is opening back up gradually after a global pandemic, retailers and brands expect to get back to normalcy. The back-to-school season will likely be one of the…
How to improve e-commerce customer experience
The e-commerce environment is changing, and so are shopping behaviors. E-commerce had risen tremendously in these 12 months and is now on the expected decline. However, consumers are used to…
Engage with your customer through a consistent methodology
Taking into consideration that today’s shoppers demand holistic attention from the brands they prefer, customer loyalty is the key driver for the brands’ profitability. Thus, companies should invest in customer…
Know your customer, through brand loyalty
Marketers are probably already familiar with the fact that investing in first-party customer data collection is the next best step that an organization can take to withstand the changing digital…
Go beyond points, focus on customer experience
As the retail market continues to grow rapidly, brands are struggling to find new and more effective ways to reach and maintain their customers. Many companies are already in the…
Personalized Product Recommendation: The key driver of an ultimate customer experience
Nowadays, shoppers do not differentiate experience by online, mobile, social, or store. Instead, they have a holistic perception of the brand and demand a smart, fast, and personalized experience whenever…
Loyalty trends of 2021: What brands need to know
It is time to rethink your marketing strategy, invest in technology and rebuild trust with the consumers. The customer loyalty trends for 2021 are all here and it is a…
Winning the loyalty of Generation Z
Marketers seem concerned with creating customer loyalty between the brand and the famed generation Z. To effectively target this generation, consumers that were born in the late 1990s and early…
Ways to really “get to know your customer”
One of the main pillars of the customer journey is the personalized communication. Nowadays, we are all familiar with the essential importance of the phrase; “I know my customer”, which…
A deep dive into CX strategy: Click in Shop and VIP treatment
There has been a growing interest in focusing on the consumer experience. Retailers notice that consumers are becoming more demanding, and they are expecting comfort and immediate satisfaction. Consumers are…
How to survive in the customer experience battleground
Meeting consumers’ growing expectations should be a top priority of every business that aims to delight customers and survive in the competitive customer experience battleground. Top marketing decision-makers agree that…
Let’s talk about the appropriate use of customer data
It is true, where there is smoke, there is fire. The technology field and especially the customer data collection has been on fire for a long period. The Social Dilemma,…
A remote, exotic destination for price-sensitive consumers
The year 2020 is the biggest e-commerce boom in the Greek Retail industry, because of the two national lockdowns and the physical stores’ closure for several months. After all, the…
The future of retail is all about personalization
Turning to the future of retail, the question arises as to whether the consumer wants to go for shopping in a physical store, and consequently whether the existence of physical…
How to estimate loyalty program’s Return on Investment
There are two common reasons why customer loyalty strategies fail: • Either the customers do not see enough value in participating. • or the company cannot financially sustain the program.…
The data utilization: a big new challenge for brands
Companies of all sizes and types of businesses have a radical change in direction, by adopting digital technology, to provide effective solutions to new challenges. According to the 2020 Harvey…
Why Video Marketing Brings You Closer to Gen Z
In today’s social media landscape, Gen Z dominates some of the most popular platforms like TikTok, Instagram, Snapchat, and YouTube. The World Economic Forum also notes that they spend the…
E-receipt is Retailers’ Golden Choose
The question to the consumer, after the purchase, could be ‘Paper or digital?”. We may live in the digital age; however, paper receipt is still the most common method instead…
Strategic priorities for the new era: Big data and Unified customer profile
Since the beginning of the pandemic outbreak, the shopping trends and retail environment is rapidly changing. In the months ahead, adapting to a new world is a must for businesses,…
Real-time analytics can transform the customer journey to a safer and easier experience
The coronavirus outbreak has brought change to the nature of shopping. The way in which shoppers are buying products has shifted radically. Even though it is alleged that consumers tend…
Benefits of Cloud-based Loyalty Program
We are experiencing an ever-changing digital world with multiple options, available at a fingerprint. Companies are being increasingly influenced by their fixed costs, such as infrastructure, value for money, work…
The new era of Retail in 2020: Competing on Buyer’s Decision-Making Process
Retailers are undergoing a fierce competition to stay ahead of competitors and create a meaningful and long-lasting relationship with the consumers. In repeat-purchase environment, shoppers have the power over product…
The Vital Role of Machine Learning in Customer Loyalty
The ongoing shift caused by Machine Learning has laid the foundation to increase value from the customer data and anticipate the shopper behaviors’ patterns in order to predict the future…
Build meaningful customer experience with data-driven strategies
It’s time to find out that data is a game-changer in the retail world. Imagine you are walking with your eyes closed. How may straight steps will you take? Marketing…
QIVOS ☁️ Tools 🧰 – Issue 5 📖
New features ALERT! Enhance Your Campaigns with Personalized Viber Links and IBot At QIVOS, we’re thrilled to introduce an exciting new feature for your Viber campaigns. You can now seamlessly…
QIVOS ☁️ Tools 🧰 – Issue 4 📖
New features ALERT! Club filters in Campaigns We are thrilled to announce that QIVOS CLOUD now enables marketers to harness the full potential of club filters in their campaigns! With…
QIVOS ☁️ Tools 🧰 – Issue 3 📖
New features ALERT! Favorite Coupons At QIVOS, our relentless pursuit is to provide exciting new features that make shopping experience even more rewarding. That’s why we’re thrilled to introduce the…
QIVOS ☁️ Tools 🧰 – Issue 2 📖
New features ALERT! Campaign Execution Prioritization At QIVOS, we know how crucial timing is when it comes to campaign execution and, that’s why, we’re excited to introduce our new feature…
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