The 3 most common mistakes of Loyalty programs
You have designed the perfect loyalty program for your customers; the one that fits perfectly to your needs. You have already launched it, you are full of high expectations but…
What is a Beacon and why you should include it in your Marketing Strategy.
Ok, let’s start with that: 2016 is the year of the beacon. Beacons are devices that detect and communicate with shopper’s smart phones and send them media such as ads,…
#ask the expert : Qivos insights vol 2
Following the blog post #ask the expert : Qivos insights vol 1 , it is time to uncover some new insights regarding the importance of data quality in loyalty schemes.…
“Traditional” vs online methods of registration in Loyalty schemes
Acquisition is the first step to introduce customers to your loyalty scheme. Companies must analyze their customers’ behavior, determine registration points i.e. cashiers and choose the most suitable way of…
#ask the expert : INTELIQUA insights vol 1
Theory is good but the real insights are discovered inside every company. So, we asked a technology recognized expert with extensive experience within Marketing Technology 4 basic questions to determine…
How to achieve quick members’ registration to your loyalty scheme without causing customer flow delays?
Accessorize is one of the largest and well-known companies in the fashion accessories industry with more 30 stores in central shopping districts of Greece and Cyprus. “Points of happiness”, the…
Seasonal marketing:back to school promos
When you plan your yearly marketing strategy don’t forget to include seasonal marketing opportunities such as Mother’s Day or Valentine’s Day. Another great seasonal marketing opportunity is at the beginning…
How the Greek market reacted during the referendum period?
The political situation in a country always influences extensively the market trends and consumers’ purchasing behavior. Whenever a political news story is in the spotlight, consumer behavior is directly affected,…
Two important factors in SMS Marketing
SMS marketing is one of the strongest ways to deliver your business and services. Companies use SMS for direct communication with the customer influencing instantly his shopping behavior. There are…
How to prevent image blocking in newsletters?
Well, you can’t. Most email clients block images by default and you can’t change each user’s setting. As a result, make sure your creativeness is functional and responsive! Most Common…
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