Your vision. Your strategy. What about consistency?
Your personal vision of your brand’s story is your starting point. Your vision becomes your strategy and your strategy becomes your day to day activities; So you’ve defined your target…
7 questions you need to be asking about customer loyalty
This is a practical guide and a great place to start for marketers who have “Customer Loyalty” on the top of their list and are already facing an information overload.…
5 “basics” to boost your customer engagement
It’s all about putting the right message in front of the right people at just the right time and these are 5 “basics” that will help you get there. Get…
3 steps to a successful loyalty scheme
Whether it’s restructuring an existing customer loyalty scheme or if you are looking to build a new one from scratch, there are 3 steps to success. Step 1: Talk to…
What are the costs of a loyalty programme’s implementation and operation?
It is really important to understand the parameters of the costs relating to the design of a loyalty programme. The cost of a complete loyalty programme is affected by: The…
How will a loyalty programme increase sales?
Our tailor-made loyalty programmes are designed to increase your sales. Better still, they are proven by measurable results. Our loyalty programmes are used as a means of support and development…
What are the benefits of implementing a loyalty programme?
Knowledge is power. Our loyalty programmes can help you gain useful knowledge about your customers. We help you to explore: The categories your current customers belong to. The value of…
How does a loyalty programme work?
According to marketing research, it costs about 5-10 times more to acquire a new customer than to sell to an existing one. Also, the existing customer spends, on average, 67%…
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