7 questions you need to be asking about customer loyalty

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This is a practical guide and a great place to start for marketers who have “Customer Loyalty” on the top of their list and are already facing an information overload.

Our team of Customer Intelligence Experts has come up with the top 7 questions you should be asking yourselves, in order to isolate the most important material and keep your eye on the critical things.


  1. Which type of loyalty scheme best suits my company’s needs?
  1. How much will a loyalty scheme cost my department?
  1. How can I make my existing loyalty scheme more effective?
  1. How can I track my customers’ buying behavior?
  1. How do I increase my overall customer engagement?
  1. How will I achieve a 360 customer approach?
  1. How do I measure incremental sales and overall R.O.M.I.?


You can get started with some answers here, here and here.

If you want to dig deeper, feel free to get in touch with our team of Customer Intelligence Experts.

We are looking forward to hearing from you!

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