Having already discussed why email marketing should be your absolute priority, it is about time to give you a hint of how to make a successful email campaign. There are various ways to send an email but only if you use our precise guidelines, you will have rewarding results.
Tip No1: Template
Create a customized template. Use your company logo and colors similar to your website or business. Don’t forget to include your business address, phone numbers, web site address etc. Be careful, to use responsive and easy to read layout.
Tip No2: Fonts
Choose the fonts you will be using for headlines and body text. A good rule is to never use more than 2-3 fonts in your newsletter.
Tip No3: Length
The length of the newsletter should be quite short. Although the term “newsletter” denotes news, the average email reader is not used to be engaged for a long time on this and loses interest in a few seconds.
Tip No4: Images
Add images to track attention as reader’s eyes focus more on images, yellow texts etc. Be careful. You have also to use a surrounding text since many mail programs / mobile apps, don’t automatically download the pictures. Another smart way to prevent this is to run tests before sending the final emails.
Tip No5: Statistics
The most important thing is to know what your customer likes, what link he visited or which image was most compelling toy your reader’s eyes. You have to track every single link, thus, next time you shall be able to improve the open rate or click rate of your newsletter. In order to achieve this you must use software.
Tip No6: Time
Based on statistics you will be able to learn the habits of your readers. You shall notice that the open rate differs from time to time so you have to find the correct one. The one, that best suits your needs. Choosing the best time to send out email is a key issue for email marketers. Studies have shown that the best sending hours (best open rate results) are 8.00am-9.00am, 3.00pm-4.00pm and 8.00pm-9.00pm .The most effective days of the week are Monday and Tuesday.
You can try sending your newsletter different times and days the first times and then compare the results of open rates. Accordingly, you can choose the best time to send your campaign.
Bonus Tip No7: Consistency
In order to make your readers loyal, consider of being consistent on sending days and times. A reader will be fully loyal if he knows that every morning he will have an email with latest news and trends from your company. This reader will become your advocate.
If you want to find out more ways to communicate with your customers, feel free to get in touch with our team of Marketing technology Experts.