Mistakes_of_loyalty_programs

The 3 most common mistakes of Loyalty programs

You have designed the perfect loyalty program for your customers; the one that fits perfectly to your needs. You have already launched it, you are full of high expectations but…

#ask the expert : Qivos insights vol 2

Following the blog post #ask the expert : Qivos insights vol 1 , it is time to uncover some new insights regarding the importance of data quality in loyalty schemes.…

#ask the expert : QIVOS insights vol 1

Theory is good but the real insights are discovered inside every company. So, we asked a technology recognized expert with extensive experience within Marketing Technology 4 basic questions to determine…

Seasonal marketing:back to school promos

When you plan your yearly marketing strategy don’t forget to include seasonal marketing opportunities such as Mother’s Day or Valentine’s Day. Another great seasonal marketing opportunity is at the beginning…

How the Greek market reacted during the referendum period?

The political situation in a country always influences extensively the market trends and consumers’ purchasing behavior. Whenever a political news story is in the spotlight, consumer behavior is directly affected,…

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