Accessorize is one of the largest and well-known companies in the fashion accessories industry with more 30 stores in central shopping districts of Greece and Cyprus. “Points of happiness”, the loyalty scheme of Accessorize implemented by Qivos, already counts one and a half successful years.
Accessorize stores are typically full of products and crowded. Qivos was called to find a solution regarding the members’ registration process avoiding queue delays and achieve valid and qualitative data collection. The registration process should be quick and easy for the customer.
“Points of happiness” marketing kit and membership cards were placed on stands, informing customers about the new loyalty scheme and the registration procedure. Customers just had to send an SMS including the card’s unique number and their name. No staff involvement was required. Customers registered automatically and start enjoying rewards.
The customers of Accessorize embraced “Points of happiness” proven by the 137.000 registered loyal members.