Acquisition is the first step to introduce customers to your loyalty scheme. Companies must analyze their customers’ behavior, determine registration points i.e. cashiers and choose the most suitable way of…
Theory is good but the real insights are discovered inside every company. So, we asked a technology recognized expert with extensive experience within Marketing Technology 4 basic questions to determine…
Accessorize is one of the largest and well-known companies in the fashion accessories industry with more 30 stores in central shopping districts of Greece and Cyprus. “Points of happiness”, the…
When you plan your yearly marketing strategy don’t forget to include seasonal marketing opportunities such as Mother’s Day or Valentine’s Day. Another great seasonal marketing opportunity is at the beginning…
The political situation in a country always influences extensively the market trends and consumers’ purchasing behavior. Whenever a political news story is in the spotlight, consumer behavior is directly affected,…
Greece and Cyprus are destinations that attract lots of tourists each year; moreover, many of them own a holiday house in those countries and choose IKEA for their summer house…
Shopping malls are highly preferred by customers because they offer a wide range of brands under one roof. Today, most shopping malls use loyalty schemes as the most effective way…
Successful consumer loyalty programs hinge on having reliable, accurate, and trusted data. Large amounts of inaccurate contact data make loyalty programs less effective and not cost effective to the organizations.…
While designing Loyalty programs you should always have a deep knowledge of legal issues in relation to privacy and legal restrictions governing on your client’s country. It’s more than common…
Mobile loyalty programs offer benefits for both consumers and companies. With the increased penetration of smartphones, we should not be surprised when high percentages of millennials declare that they strongly…
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