Every business has the same core goals in attracting, engaging and retaining customers. You must operate in the best interest of your customers in order to maximize revenues earned through…
Over the past several years, Millennials have been one of the hottest topics in marketing and loyalty. But the spotlight is slowly shifting to the younger generation, Generation Z. This group represents the…
Millennials just want different things than previous generations did. So, if marketers are targeting millennials there is a huge opportunity to use a loyalty program to their advantage. You just…
Through the generation segments marketers have discovered profound differences which when targeted correctly can benefit companies and not only. Millennials, Generation X, and baby boomers are the most widely discussed groups,…
With all the publicity surrounding new generations of consumers, it’s easy to lose sight of the older segments. Nowadays, other generations see a lot of the spotlight, whereas the baby…
Is proximity marketing a new tactic? Of course not! Proximity marketing got introduced to the public around 2008. Due to the fact that it was the beginning of the smartphones…
Brands today must be clever when it comes to consumers and customer loyalty strategies. There are great differences between what a 20-something millennial values from a 60-something baby boomer. Brands…
The number of loyalty members is constantly increasing. As loyalty is a marketing tool that offers personalized services, companies have to somehow separate and categorize differently members in order to…
Customer loyalty programs on e-commerce or combined bricks and clicks businesses is an expanding trend these days. After acquiring customers, it is becoming more difficult to maintain them, especially digitally…
Customers need to be connected with brands and brands need to keep them loyal. In order to achieve that there are various loyalty programs that brands can adopt in their…
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