Loyalty insights: Take the opportunity today
One of the main reasons why your customer loyalty program might have a poor performance is you miss the data and insights opportunity. Nowadays, although brands could focus more on…
4 steps to a successful customer loyalty program
After acquiring customers, businesses are struggling to maintain them, especially digitally where there is a wide variety of choices just a click away. Customer loyalty programs either on e-commerce or…
Why your customer loyalty program shouldn’t just reward purchases
Today customers are always online, have access to more choices, and can easily switch to other brands. Basically, they have fewer reasons to be loyal than ever before. But consumers…
How to drive customer engagement with social listening
Today brands have the opportunity to track and react to users at social media in various ways. Social listening is an essential approach for marketers that not only enables them…
How email marketing can boost your customer loyalty
Email marketing is not dead. On the contrary, it is a very powerful marketing tool that not only can bring you more conversions, but also help you build trust with…
Chatbots: everything you need to know
With the rise of artificial intelligence, many companies are utilizing marketing automation in order to communicate in real-time with their customers and deliver highly personalized digital experiences. Part of this…
3 Common Customer Loyalty Mistakes to Avoid
Customer loyalty is a vital component of maintaining a successful and profitable business. Building a meaningful relationship with your customers and creating incredible experiences will help your business grow. Customers…
5 tips to improve your customer loyalty with social media
Social media is a proven tool to help build brand awareness. But it is also possible to utilize social networks in numerous ways, including the opportunity to drive customer loyalty.…
Unified commerce: the evolution of omni-channel
A few months ago, we analyzed the need for an omni-channel marketing approach in the retail industry. As new emerging technologies rise, along with the customer’s expectations, retailers must now…
Smartphones: your secret weapon to create customer loyalty
Todays’ rapidly evolving technology landscape helps mobile expectations grow even more, forcing marketers to focus more on mobile-first strategies. But marketers falsely think that launching applications and responsive mobile websites is…
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