Email marketing is not dead. On the contrary, it is a very powerful marketing tool that not only can bring you more conversions, but also help you build trust with your customers. In order your email campaigns to be effective and survive in your customers’ busy inbox, you need to make sure that you are following these five essential steps.
1.Create customized email communications
Creating email campaigns is easy. The difficult part is to put the right message in front of the right people at just the right time. Sending relevant emails according to your customers’ needs and preferences should be your top priority when designing the content of your email campaigns. Relevance, along with personalization is the key to meet your customers’ expectations and boost open rates.
2.Reward the most loyal customers
As humans, we like to be appreciated and feel unique. Show them your appreciation for being loyal to your brand with a customized thank you email message, along with a discount code for their next purchase. Don’t forget to reach your customers on special days and occasions such as birthdays, to deliver personalized messages and exclusive rewards. This will keep them alerted and engaged with your services or products, helping you build a long-term, plus meaningful, relationship with them.
3.Use specialized marketing automation tools
With the rise of Artificial Intelligence, marketers can now reach faster their customers. Automation technology enables brands to communicate in real-time with customers, get access to real-time analytics and collect rich insights about their past behavior and demands. Just imagine what a great opportunity this is, not only for your email marketing campaigns but for your overall marketing strategy.
A great example of automation tools used in email marketing is when a user leaves your e-shop without making any purchase, you can send him/her a reminder of the basket along with a special offer or a discount to give incentives and increase your conversion rate.
Gift tip: Create urgency through your email messages and increase customer traffic!
4.Create a mobile-first strategy
Today, consumers rely on their mobile phones as information, entertainment, shopping, and life companions. Mobile phones are not just a technology device; they have become a personal hub of information where people spend time on daily. That is why you should take into consideration all the mobile moments when creating email marketing strategy.
In unified commerce, focusing on a mobile-first strategy will help you step ahead of the competition and finally gain your customer’s trust throughout the customer journey.
Social media can also play a key role in building strong connections with your customers. Find out how, here.
Find some really interesting e-commerce facts, here
5.Measure & optimize everything
This is critical in order to achieve the best outcome from your email marketing efforts. When you launch a new email marketing campaign, test different messages or subject lines to your segmented database. Measure your response rate and your customer feedback on a steady basis and fine tune your efforts to keep your customers happy.
QIVOS helps brands build unique long-term relationships with their customers. Our clients trust us to create positive brand experiences that lead to increased loyalty between their brand and their customers. View our work here.