#ask the expert : Qivos insights vol 2

Following the blog post #ask the expert : Qivos insights vol 1 , it is time to uncover some new insights regarding the importance of data quality in loyalty schemes.…

#ask the expert : QIVOS insights vol 1

Theory is good but the real insights are discovered inside every company. So, we asked a technology recognized expert with extensive experience within Marketing Technology 4 basic questions to determine…

Seasonal marketing:back to school promos

When you plan your yearly marketing strategy don’t forget to include seasonal marketing opportunities such as Mother’s Day or Valentine’s Day. Another great seasonal marketing opportunity is at the beginning…

How the Greek market reacted during the referendum period?

The political situation in a country always influences extensively the market trends and consumers’ purchasing behavior. Whenever a political news story is in the spotlight, consumer behavior is directly affected,…

Two important factors in SMS Marketing

SMS marketing is one of the strongest ways to deliver your business and services. Companies use SMS for direct communication with the customer influencing instantly his shopping behavior. There are…

How to prevent image blocking in newsletters?

Well, you can’t. Most email clients block images by default and you can’t change each user’s setting. As a result, make sure your creativeness is functional and responsive! Most Common…