Tips for reaching Generation Z shoppers efficiently
Generation Z is the group of consumers born in the late 1990s and early 2000s that are always connected and well informed. They are sensitive to environmental, ethical, and social…
Category Fashion articles and news 32 articles to read
Hybrid shopping: physical and digital, all in one
A new year has come and it’s the most appropriate time for new resolutions. In 2022, brands and retailers have the chance to evaluate and optimize their relationships with the…
Marketing tips for rocking the Christmas holiday rush
Just like that, another year is coming to an end, welcoming the festive spirit of Christmas. Every year it seems that Christmas preparations start earlier and earlier. Though today, there…
How to reach Black Friday success
One of the most anticipated shopping events is just around the corner, and all the marketers are getting ready to struggle throughout the race of prices that it’s going to…
Marrying the online with the offline customer experience
The ideal shopping experience is becoming more critical, considering the transformations that came along during the pandemic and the different consumer behaviors and needs. What does an ideal shopping experience…
First-party data is the answer to a cookie-less future
These days there’s a non-stop discussion about customer data. For years, third-party cookies have been used as a fuel to identify and understand buyer behavior. Though, personal privacy concerns, with…
How can Loyalty Campaign Management improve the customer experience
Today’s consumers are well informed and always connected, which means they turn to their mobile phones for almost everything. Mobiles are not just a device anymore. They have become a…
Why Netflix is a competitor of retailers?
Nowadays, the customer experience is being more and more evolved. The consumers are well informed, and their customer journey becomes personalized. So, the marketing approach should be based on “Get…
Back to School: a key time-introduction to a new normality
While the world is opening back up gradually after a global pandemic, retailers and brands expect to get back to normalcy. The back-to-school season will likely be one of the…
How to improve e-commerce customer experience
The e-commerce environment is changing, and so are shopping behaviors. E-commerce had risen tremendously in these 12 months and is now on the expected decline. However, consumers are used to…
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