Taking into consideration that today’s shoppers demand holistic attention from the brands they prefer, customer loyalty is the key driver for the brands’ profitability. Thus, companies should invest in customer…
Marketers are probably already familiar with the fact that investing in first-party customer data collection is the next best step that an organization can take to withstand the changing digital…
As the retail market continues to grow rapidly, brands are struggling to find new and more effective ways to reach and maintain their customers. Many companies are already in the…
Nowadays, shoppers do not differentiate experience by online, mobile, social, or store. Instead, they have a holistic perception of the brand and demand a smart, fast, and personalized experience whenever…
There has been a growing interest in focusing on the consumer experience. Retailers notice that consumers are becoming more demanding, and they are expecting comfort and immediate satisfaction. Consumers are…
Meeting consumers’ growing expectations should be a top priority of every business that aims to delight customers and survive in the competitive customer experience battleground. Top marketing decision-makers agree that…
It is true, where there is smoke, there is fire. The technology field and especially the customer data collection has been on fire for a long period. The Social Dilemma,…
The year 2020 is the biggest e-commerce boom in the Greek Retail industry, because of the two national lockdowns and the physical stores’ closure for several months. After all, the…
Turning to the future of retail, the question arises as to whether the consumer wants to go for shopping in a physical store, and consequently whether the existence of physical…
There are two common reasons why customer loyalty strategies fail: • Either the customers do not see enough value in participating. • or the company cannot financially sustain the program.…
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