Know your customer, through brand loyalty
Marketers are probably already familiar with the fact that investing in first-party customer data collection is the next best step that an organization can take to withstand the changing digital…
Category Fashion articles and news 31 articles to read
Go beyond points, focus on customer experience
As the retail market continues to grow rapidly, brands are struggling to find new and more effective ways to reach and maintain their customers. Many companies are already in the…
Personalized Product Recommendation: The key driver of an ultimate customer experience
Nowadays, shoppers do not differentiate experience by online, mobile, social, or store. Instead, they have a holistic perception of the brand and demand a smart, fast, and personalized experience whenever…
A deep dive into CX strategy: Click in Shop and VIP treatment
There has been a growing interest in focusing on the consumer experience. Retailers notice that consumers are becoming more demanding, and they are expecting comfort and immediate satisfaction. Consumers are…
How to survive in the customer experience battleground
Meeting consumers’ growing expectations should be a top priority of every business that aims to delight customers and survive in the competitive customer experience battleground. Top marketing decision-makers agree that…
Let’s talk about the appropriate use of customer data
It is true, where there is smoke, there is fire. The technology field and especially the customer data collection has been on fire for a long period. The Social Dilemma,…
A remote, exotic destination for price-sensitive consumers
The year 2020 is the biggest e-commerce boom in the Greek Retail industry, because of the two national lockdowns and the physical stores’ closure for several months. After all, the…
The future of retail is all about personalization
Turning to the future of retail, the question arises as to whether the consumer wants to go for shopping in a physical store, and consequently whether the existence of physical…
How to estimate loyalty program’s Return on Investment
There are two common reasons why customer loyalty strategies fail: • Either the customers do not see enough value in participating. • or the company cannot financially sustain the program.…
Marketing tools to effectively leverage the customer database
Today’s ecosystem is dynamic. With more consumers online than ever before, and retailers expanding beyond their brick and mortar stores and e-commerce platforms to bridge the gap with omnichannel offerings,…
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