The number of loyalty members is constantly increasing. As loyalty is a marketing tool that offers personalized services, companies have to somehow separate and categorize differently members in order to…
Customer loyalty programs on e-commerce or combined bricks and clicks businesses is an expanding trend these days. After acquiring customers, it is becoming more difficult to maintain them, especially digitally…
Customers need to be connected with brands and brands need to keep them loyal. In order to achieve that there are various loyalty programs that brands can adopt in their…
The majority of loyalty programs are not offering a complete set of rewards that could be exciting and make loyal members eager for them! In the reality of 2016 your…
Cloud POS system is the new trend that retailers follow and love to use every day. It’s a big reality that, the cost of switching from the traditional in-store point-of-sale…
Mobile phones have significantly changed the way brands interact with their customers. In the omni-channel reality brands are directly affected by the actions taken by consumers in their decision making…
The next day for Social Media platforms, has arrived. The initiate role of Social Media was the communication between people and the immediate information for any kind of news around…
Retail marketing is changing. Omni-channel is the new norm in retail marketing strategies; it’s a holistic approach for shopping experience which include mobile devices and social media in combination with…
One of the biggest customer loyalty trend for 2016 among others, is mobile loyalty. Mobile marketing has extremely increased its presence due to last years. Companies have realized that is…
Loyalty is an emotion… So why do we treat it like transaction? Loyalty is evolving from a simple points-based system into something more powerful and customer-centric. It is now about…
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