Category Loyalty 95 articles to read

5 “basics” to boost your customer engagement

It’s all about putting the right message in front of the right people at just the right time and these are 5 “basics” that will help you get there. Get…

3 steps to a successful loyalty scheme

Whether it’s restructuring an existing customer loyalty scheme or if you are looking to build a new one from scratch, there are 3 steps to success. Step 1: Talk to…

How will a loyalty programme increase sales?

Our tailor-made loyalty programmes are designed to increase your sales. Better still, they are proven by measurable results. Our loyalty programmes are used as a means of support and development…

What are the benefits of implementing a loyalty programme?

Knowledge is power. Our loyalty programmes can help you gain useful knowledge about your customers. We help you to explore: The categories your current customers belong to. The value of…

How does a loyalty programme work?

According to marketing research, it costs about 5-10 times more to acquire a new customer than to sell to an existing one. Also, the existing customer spends, on average, 67%…