Are you considering investing in marketing automation?
Marketing automation tools enable businesses to connect with their customer with the right content at the right moment, delivering personalized and consistent experiences across touchpoints.
Real-time product recommendations during the store visit, either online or offline, based on the specific customers’ preferences and interests, are just a few examples of marketing automation applications. Other successful applications include email marketing campaigns, lead generation, and lead management.
Related: 3 ways to engage customers with B2C marketing automation
But, how do you know if it’s time to invest in marketing automation?
Below are four key questions to ask yourself before investing in automation tools. These questions are relevant to all companies, regardless of industry.
Does your business generate new, qualified leads?
How does marketing automation tools help you improve the quality of those leads?
How does marketing automation helps your marketing and sales team manage these leads?
Does the marketing automation platform successfully integrates with your CRM solution?
Marketing automation will, without doubt, elevate essential processes of your organization, including these of marketing and sales department. The key here is to understand how this solution can add value to the organizational processes and help you scale your efforts. By answering these questions, you will be able to define which goals will be achieved through this technology and get prepared for investing in the right solution based on your specific needs.