Meeting consumers’ growing expectations should be a top priority of every business that aims to delight customers and survive in the competitive customer experience battleground. Top marketing decision-makers agree that…
It is true, where there is smoke, there is fire. The technology field and especially the customer data collection has been on fire for a long period. The Social Dilemma,…
The year 2020 is the biggest e-commerce boom in the Greek Retail industry, because of the two national lockdowns and the physical stores’ closure for several months. After all, the…
Turning to the future of retail, the question arises as to whether the consumer wants to go for shopping in a physical store, and consequently whether the existence of physical…
There are two common reasons why customer loyalty strategies fail: • Either the customers do not see enough value in participating. • or the company cannot financially sustain the program.…
Companies of all sizes and types of businesses have a radical change in direction, by adopting digital technology, to provide effective solutions to new challenges. According to the 2020 Harvey…
In today’s social media landscape, Gen Z dominates some of the most popular platforms like TikTok, Instagram, Snapchat, and YouTube. The World Economic Forum also notes that they spend the…
Taking as a common factor that the data is the new oil, therefore the Cloud is the digital economy’s locomotive. Moving towards the global digital transformation, Cloud is one of…
Today’s ecosystem is dynamic. With more consumers online than ever before, and retailers expanding beyond their brick and mortar stores and e-commerce platforms to bridge the gap with omnichannel offerings,…
Sports industry is an ever-growing, billion-euro industry, with loyal individuals to follow. It is not only about keeping your customers close to you, but also keeping them satisfied. Loyalty programs…
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