Category Loyalty 111 articles to read

Seasonal marketing:back to school promos

When you plan your yearly marketing strategy don’t forget to include seasonal marketing opportunities such as Mother’s Day or Valentine’s Day. Another great seasonal marketing opportunity is at the beginning…

How the Greek market reacted during the referendum period?

The political situation in a country always influences extensively the market trends and consumers’ purchasing behavior. Whenever a political news story is in the spotlight, consumer behavior is directly affected,…

How to avoid duplicates harming your loyalty program

Successful consumer loyalty programs hinge on having reliable, accurate, and trusted data. Large amounts of inaccurate contact data make loyalty programs less effective and not cost effective to the organizations.…