Mobile statistics you cannot ignore
Loyalty
As consumers’ relationship with technology is rapidly evolving, brands are forced to keep up with digital trends if they want to stay on the top of their customers’ minds. Mobile…
Category Loyalty 164 articles to read
Predictive marketing: Everything you need to know
Loyalty
If someone, a few years ago, told you that you would be able to forecast your customers’ behavior and purchases, what would you answer? Well, today this is possible thanks…
3 emotions that drive customer loyalty
Loyalty
The power of emotional engagement in building strong relationships with your customers is undoubtable. Either you are a new business or have an established presence in the market, customer acquisition…
The role of CRM in customer loyalty
Loyalty
While there are many factors that determine the health of an organization, customer loyalty is one of the most crucial factors to the long-term business success. Building and maintaining a…
4 marketing automation questions every business leader should ask
Loyalty
Are you considering investing in marketing automation? Marketing automation tools enable businesses to connect with their customer with the right content at the right moment, delivering personalized and consistent experiences across…
How to build a unified customer profile
Loyalty
In the age of digital transformation where consumers interact with brands in so many ways and at so many different touchpoints, building and managing customers profiles could be a demanding…
How to leverage the customer lifecycle for customer retention
CRM
Loyalty
Today brands are struggling to attract more customers and keep them loyal. Most companies fail to address the complexities of the customer journey, as their retention strategies are not customer-centric…
3 steps to measure customer loyalty
Loyalty
How loyal are your customers? Do you know which are your best customers or those at risk of leaving your brand? If you can answer these questions immediately, then you…
Closing the gap between online and offline customer experiences
Loyalty
Today’s digitally savvy consumers expect a consistent and seamless omni-channel experience, forcing retailers to optimize the shopping journey and elevate their strategy. Although retailers have recognized the need for a…
How to build an effective SMS marketing strategy in 2017
Loyalty
SMS marketing is not dead. On the contrary, text messages are an effective communication tool to reach and interact with your customers and meet their expectations. Industry analysts predict that…
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