Today’s digitally savvy consumers expect a consistent and seamless omni-channel experience, forcing retailers to optimize the shopping journey and elevate their strategy. Although retailers have recognized the need for a…
SMS marketing is not dead. On the contrary, text messages are an effective communication tool to reach and interact with your customers and meet their expectations. Industry analysts predict that…
With access to a ton of data and analytics tools today, marketers are able to upgrade their operations and make smarter decisions with data. Data-driven marketing has become the norm…
Loyalty programs offer numerous benefits to brands. They help businesses drive more meaningful and lasting relationships with their customers and increase sales. Find in the infographic below what you need to…
Great customer service is about creating happy customers that keep coming back to you (customer retention). Brand loyalty and customer service go hand in hand, and as soon as…
Building loyalty in the age of customer, where customer expectations are growing and technologies are rapidly evolving, is a work in progress that requires time, plan and highly targeted actions.…
One of the main reasons why your customer loyalty program might have a poor performance is you miss the data and insights opportunity. Nowadays, although brands could focus more on…
After acquiring customers, businesses are struggling to maintain them, especially digitally where there is a wide variety of choices just a click away. Customer loyalty programs either on e-commerce or…
Today customers are always online, have access to more choices, and can easily switch to other brands. Basically, they have fewer reasons to be loyal than ever before. But consumers…
Today brands have the opportunity to track and react to users at social media in various ways. Social listening is an essential approach for marketers that not only enables them…
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