Customer Acquisition vs. Customer retention
The challenge Customer acquisition is one of the biggest and most difficult challenges that brands face. Every company, either start-up or not, spends time and money on finding ways to…
Artificial Intelligence and Customer Loyalty
Today, every successful consumer application is powered by Artificial Intelligence (AI). Although AI is not something consumers think of everyday, they do use it daily, forcing businesses to invest in…
3 ways to engage customers with B2C marketing automation
Today, most companies are struggling not only to gain the attention of their customers, but also to fully meet their expectations for personalized communication. While there are many tactics that…
Three e-commerce examples everyone in Retail industry should know!
As global online retail sales are growing, estimated to reach 8.8% of total retail spending in 2018 as compared to 7.4% in 2016 according to emarketer.com, many opportunities lie ahead…
E-commerce vs. bricks and mortar. Three Questions!
For the past years, the biggest question in retailing has been the competition between old-school bricks and mortar stores and the rise of e-commerce and online retailing. Any look at…
E – Commerce interesting facts
Like any digital technology or consumer-based market, e-commerce has evolved over the years. As mobile devices became more popular, mobile commerce has become its own market. With the rise of…
Do’s and Don’ts of Mobile Loyalty
Here we are again analyzing mobile loyalty. As we have already mentioned there is a clear need for developing mobile loyalty.
How to improve poor loyalty performance?
Let’s get the scenario clear. You have decided to invest on a loyalty program, you have tried tips on creating successful loyalty programs, you took a decision on the dilemma…
Why you should invest in a Mobile-Enabled Loyalty Program?
The essence of successful businesses is customers who expect to experience unique customer service along with amazing product or service. Loyalty programs encourage customers to connect with the brand and…
How to increase customer engagement in a loyalty program
Loyalty programs have been used for many years. The modern loyalty program was first introduced by American Airlines in 1981 and then many companies within and without the airline industry…
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