6 benefits of using cloud based POS system for your retail store
Cloud POS system is the new trend that retailers follow and love to use every day. It’s a big reality that, the cost of switching from the traditional in-store point-of-sale…
Articles published by Tasos Papadopoulos
Win people’s micro moments. That matters.
Mobile phones have significantly changed the way brands interact with their customers. In the omni-channel reality brands are directly affected by the actions taken by consumers in their decision making…
Social networks or shopping platforms?
The next day for Social Media platforms, has arrived. The initiate role of Social Media was the communication between people and the immediate information for any kind of news around…
Omni-channel marketing in retail
Retail marketing is changing. Omni-channel is the new norm in retail marketing strategies; it’s a holistic approach for shopping experience which include mobile devices and social media in combination with…
Discover reasons why you must use mobile loyalty in your company
One of the biggest customer loyalty trend for 2016 among others, is mobile loyalty. Mobile marketing has extremely increased its presence due to last years. Companies have realized that is…
Don’t treat customer loyalty as a program. Treat it as a strategy!
Loyalty is an emotion… So why do we treat it like transaction? Loyalty is evolving from a simple points-based system into something more powerful and customer-centric. It is now about…
The 3 most common mistakes of Loyalty programs
You have designed the perfect loyalty program for your customers; the one that fits perfectly to your needs. You have already launched it, you are full of high expectations but…
What is a Beacon and why you should include it in your Marketing Strategy.
Ok, let’s start with that: 2016 is the year of the beacon. Beacons are devices that detect and communicate with shopper’s smart phones and send them media such as ads,…
#ask the expert : Qivos insights vol 2
Following the blog post #ask the expert : Qivos insights vol 1 , it is time to uncover some new insights regarding the importance of data quality in loyalty schemes.…
“Traditional” vs online methods of registration in Loyalty schemes
Acquisition is the first step to introduce customers to your loyalty scheme. Companies must analyze their customers’ behavior, determine registration points i.e. cashiers and choose the most suitable way of…
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