How email marketing can boost your customer loyalty
Email marketing is not dead. On the contrary, it is a very powerful marketing tool that not only can bring you more conversions, but also help you build trust with…
Articles published by Tasos Papadopoulos
Chatbots: everything you need to know
With the rise of artificial intelligence, many companies are utilizing marketing automation in order to communicate in real-time with their customers and deliver highly personalized digital experiences. Part of this…
3 Common Customer Loyalty Mistakes to Avoid
Customer loyalty is a vital component of maintaining a successful and profitable business. Building a meaningful relationship with your customers and creating incredible experiences will help your business grow. Customers…
5 tips to improve your customer loyalty with social media
Social media is a proven tool to help build brand awareness. But it is also possible to utilize social networks in numerous ways, including the opportunity to drive customer loyalty.…
Unified commerce: the evolution of omni-channel
A few months ago, we analyzed the need for an omni-channel marketing approach in the retail industry. As new emerging technologies rise, along with the customer’s expectations, retailers must now…
Smartphones: your secret weapon to create customer loyalty
Todays’ rapidly evolving technology landscape helps mobile expectations grow even more, forcing marketers to focus more on mobile-first strategies. But marketers falsely think that launching applications and responsive mobile websites is…
Customer Acquisition vs. Customer retention
The challenge Customer acquisition is one of the biggest and most difficult challenges that brands face. Every company, either start-up or not, spends time and money on finding ways to…
Artificial Intelligence and Customer Loyalty
Today, every successful consumer application is powered by Artificial Intelligence (AI). Although AI is not something consumers think of everyday, they do use it daily, forcing businesses to invest in…
3 ways to engage customers with B2C marketing automation
Today, most companies are struggling not only to gain the attention of their customers, but also to fully meet their expectations for personalized communication. While there are many tactics that…
Three e-commerce examples everyone in Retail industry should know!
As global online retail sales are growing, estimated to reach 8.8% of total retail spending in 2018 as compared to 7.4% in 2016 according to emarketer.com, many opportunities lie ahead…
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