Which is the best option to create a loyalty program? In-house or outsource?
After you have found that you need a loyalty program you have decided to create one, there is a dilemma coming forward, are you going to do it on your…
Tips to create a successful customer loyalty business model
Tips to create a successful customer loyalty business model The best customer loyalty programs are comprehensive and holistic. They don’t just engage with and reward shoppers when they make purchases…
What can be the best software to manage loyalty points of retail store customers?
Every business has the same core goals in attracting, engaging and retaining customers. You must operate in the best interest of your customers in order to maximize revenues earned through…
Generation Z: the newcomers, all marketers should include in their loyalty programs
Over the past several years, Millennials have been one of the hottest topics in marketing and loyalty. But the spotlight is slowly shifting to the younger generation, Generation Z. This group represents the…
What do millennials expect from a loyalty program & what you should give them!
Millennials just want different things than previous generations did. So, if marketers are targeting millennials there is a huge opportunity to use a loyalty program to their advantage. You just…
How should loyalty programs approach Generation X, everything you should consider!
Through the generation segments marketers have discovered profound differences which when targeted correctly can benefit companies and not only. Millennials, Generation X, and baby boomers are the most widely discussed groups,…
4 lessons we’ve learned from redesigning our Newsletter
6 months ago, along with QIVOS rebranding, we decided to renew our newsletter template. It was critical to have changes on our newsletter due to the change of the official…
How a successful loyalty program approaches baby boomer generation?
With all the publicity surrounding new generations of consumers, it’s easy to lose sight of the older segments. Nowadays, other generations see a lot of the spotlight, whereas the baby…
Customer Loyalty in 2016 #2 Why add proximity in your marketing strategy?
Is proximity marketing a new tactic? Of course not! Proximity marketing got introduced to the public around 2008. Due to the fact that it was the beginning of the smartphones…
Infographic: Different generations! How you should approach them
Brands today must be clever when it comes to consumers and customer loyalty strategies. There are great differences between what a 20-something millennial values from a 60-something baby boomer. Brands…
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