How to increase the CTR up to 15% through a daily NL campaign
There is no doubt that all brands seek ways to communicate efficiently with their customers especially today when shoppers are willing to switch brands at any time. Do you want…
Category Marketing 100 articles to read
Back to school: new trends and tips to get ready
August is passing by, and the back-to-school season is getting closer, finding all the parents ready to make their purchasing plans for the upcoming school year. It feels like every…
Creating meaningful brand-customer tie is the big deal
During the post-pandemic era, combined with the times of inflation, retailers are always in search of ways to connect profoundly with the customers and create remarkable buying experiences. When the…
How to establish trust in customer relationships
All commerce norms that we knew – before Covid-19 hit us – are in a renewal phase, with digital taking the cake while the personal touch during the purchasing experience…
Effective data use drives marketing success
As consumers choose even more digital interactions with the brands, marketers need to adapt and make innovative movements. The goal is to offer a memorable, customer-centralized experience in a cookie-less…
Customers have the power to redefine CX, are you ready?
One of the hottest topics for brands and marketers is the Customer Experience (CX) and what it really means, especially today. There has been a great interest in the best…
Boosting customer loyalty through an emotional bond
Living in a challenging and transformable market landscape makes the brands wonder how to tickle their consumers and truly connect with them more than ever. Most marketing decision-makers are on…
Tips for reaching Generation Z shoppers efficiently
Generation Z is the group of consumers born in the late 1990s and early 2000s that are always connected and well informed. They are sensitive to environmental, ethical, and social…
Hybrid shopping: physical and digital, all in one
A new year has come and it’s the most appropriate time for new resolutions. In 2022, brands and retailers have the chance to evaluate and optimize their relationships with the…
Marketing tips for rocking the Christmas holiday rush
Just like that, another year is coming to an end, welcoming the festive spirit of Christmas. Every year it seems that Christmas preparations start earlier and earlier. Though today, there…
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