Today’s ecosystem is dynamic. With more consumers online than ever before, and retailers expanding beyond their brick and mortar stores and e-commerce platforms to bridge the gap with omnichannel offerings,…
Sports industry is an ever-growing, billion-euro industry, with loyal individuals to follow. It is not only about keeping your customers close to you, but also keeping them satisfied. Loyalty programs…
September can set your business up for a profitable fourth quarter. It is an excellent time to start or boost your customer loyalty program, with some creative ideas and trends…
The coronavirus outbreak has brought change to the nature of shopping. The way in which shoppers are buying products has shifted radically. Even though it is alleged that consumers tend…
We are experiencing an ever-changing digital world with multiple options, available at a fingerprint. Companies are being increasingly influenced by their fixed costs, such as infrastructure, value for money, work…
It costs five times more to attract a new customer than it does to keep an existing one. Yet 44 percent of companies focus more on customer acquisition than they…
It’s time to find out that data is a game-changer in the retail world. Imagine you are walking with your eyes closed. How may straight steps will you take? Marketing…
Today more and more shoppers are using stores as pickup points. In fact, according to a survey by Adobe, the number of the shoppers that opted for this Buy Online/Pick…
Do you think you know every individual of your prospect and customer universe? Unfortunately, despite the advanced marketing technology available today, many brands fail to effectively collect and properly use…
Consumers today don’t differentiate experience by online, mobile, social, or store. On the contrary, they have a holistic perception of the brand and demand a smart, fast and personalized experience…
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