Successful consumer loyalty programs hinge on having reliable, accurate, and trusted data. Large amounts of inaccurate contact data make loyalty programs less effective and not cost effective to the organizations.…
Satisfaction Surveys Why is important to have customers’ feedback? If your company is not gathering customer feedback, you may be making strategic business decisions that are not in line with…
Best customer marketing (BCM) involves spending more time, effort, and money on your best customers in order to maximize the return on marketing investment. Through Loyalty Programs you are able…
It’s all about putting the right message in front of the right people at just the right time and these are 5 “basics” that will help you get there. Get…