Articles published by Tasos Papadopoulos

QIVOS ebook Customer Insights

[eBook] How to master customer insights in 4 steps

In the age of the customer, consumers generate massive amounts of data whenever and wherever they interact with brands. Although companies can use insights to better understand their customers, most…

Omnichannel loyalty programs

Why you need omnichannel loyalty programs

As the lines between communications channels are blurring more and more every day, marketing professionals are struggling to deliver consistent and personalized shopping experiences to customers. Today’s empowered customers are…

Loyalty programs and emotions

[Video] How customers feel about loyalty programs

It’s no secret that emotions play a key role in building stronger relationships with customers. When consumers are emotionally engaged, they feel delighted by the brand and would recommend it…

e-commerce

[Video] E-commerce trends and statistics

As the global e-commerce market continues to grow at a rapid pace, online retailers are struggling to find new and more effective ways to reach and maintain their customers. Watch our animated infographic…

Customer engagement strategies by QIVOS

4 key tactics for a successful engagement strategy

In today’s hypercompetitive environment, most businesses are struggling to retain their customers and convert them into loyal ambassadors. What has changed is the customer journey and the way customers interact…

Unified customer data

Benefits of unified customer data

The overall consumer behavior has changed significantly, forcing brands to rethink their strategy and adapt a unified approach to properly use all the information available and deliver personalized customer experiences. …

customer loyalty inforgraphic by QIVOS

[Infographic] Customer loyalty and millennials

Loyalty means different things not only for each organization but for each generation too. Marketers should identify their audience and find ways to effectively reach each generation according to their…

New QIVOS eBook