It’s no secret that emotions play a key role in building stronger relationships with customers. When consumers are emotionally engaged, they feel delighted by the brand and would recommend it to their friends and family. Especially when it comes to loyalty programs, emotions can have a great impact on how customers engage with your brand.
When today’s consumers are asking for more and expect programs to deliver beyond the points, retailers should start focusing more on emotional loyalty and less on transactions.
Watch the following video to get a deeper understanding of which emotions matter to consumers and how they really feel about participating in loyalty programs.
Related: [eBook] How to build a profitable loyalty program
Are you interested in learning more about how loyalty programs can be truly beneficial to your business and boost customer retention and engagement? Contact our loyalty marketing experts today or visit our website to learn more about our solutions!