We are experiencing an ever-changing digital world with multiple options, available at a fingerprint. Companies are being increasingly influenced by their fixed costs, such as infrastructure, value for money, work…
Retailers are undergoing a fierce competition to stay ahead of competitors and create a meaningful and long-lasting relationship with the consumers. In repeat-purchase environment, shoppers have the power over product…
It costs five times more to attract a new customer than it does to keep an existing one. Yet 44 percent of companies focus more on customer acquisition than they…
The ongoing shift caused by Machine Learning has laid the foundation to increase value from the customer data and anticipate the shopper behaviors’ patterns in order to predict the future…
Black Friday, a long-standing tradition in US, has been established the last decade not only in the North Europe, but also in the Greek market. It is one of…
It’s time to find out that data is a game-changer in the retail world. Imagine you are walking with your eyes closed. How may straight steps will you take? Marketing…
There is no doubt that Back to School is the hugest bump to retailer’s bottom lines. To maximize the profit, retailers proceed in launching the successful last years’ marketing strategies,…
How many decisions does a marketer make per month, per week or per day? Faced with countless decisions every single day, businesses depend on planning and making the right ones…
Today more and more shoppers are using stores as pickup points. In fact, according to a survey by Adobe, the number of the shoppers that opted for this Buy Online/Pick…
According to Retail Touchpoints, shoppers today are really worried about how brands collect and use their information. Customers become more and more skeptical regarding their data, with a percentage of…
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