How to estimate loyalty program’s Return on Investment
There are two common reasons why customer loyalty strategies fail: • Either the customers do not see enough value in participating. • or the company cannot financially sustain the program.…
Articles published by Tasos Papadopoulos
The data utilization: a big new challenge for brands
Companies of all sizes and types of businesses have a radical change in direction, by adopting digital technology, to provide effective solutions to new challenges. According to the 2020 Harvey…
Why Video Marketing Brings You Closer to Gen Z
In today’s social media landscape, Gen Z dominates some of the most popular platforms like TikTok, Instagram, Snapchat, and YouTube. The World Economic Forum also notes that they spend the…
Cloud is the digital economy’s locomotive
Taking as a common factor that the data is the new oil, therefore the Cloud is the digital economy’s locomotive. Moving towards the global digital transformation, Cloud is one of…
Marketing tools to effectively leverage the customer database
Today’s ecosystem is dynamic. With more consumers online than ever before, and retailers expanding beyond their brick and mortar stores and e-commerce platforms to bridge the gap with omnichannel offerings,…
Launching loyalty program in Sports Industry
Sports industry is an ever-growing, billion-euro industry, with loyal individuals to follow. It is not only about keeping your customers close to you, but also keeping them satisfied. Loyalty programs…
E-receipt is Retailers’ Golden Choose
The question to the consumer, after the purchase, could be ‘Paper or digital?”. We may live in the digital age; however, paper receipt is still the most common method instead…
Strategic priorities for the new era: Big data and Unified customer profile
Since the beginning of the pandemic outbreak, the shopping trends and retail environment is rapidly changing. In the months ahead, adapting to a new world is a must for businesses,…
Real-time analytics can transform the customer journey to a safer and easier experience
The coronavirus outbreak has brought change to the nature of shopping. The way in which shoppers are buying products has shifted radically. Even though it is alleged that consumers tend…
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